Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Over the past eight years, I've been able to grow StrategyBeam to a mid-six-figure agency.

Storytelling 58

Storytelling SEO Agency Education 58

Verblio

DECEMBER 16, 2022

Leading a content team at an agency definitely qualifies as a difficult job. So take a look at how these four stellar content leaders handle things at their agencies. The day to day life of an agency content leader. The life of an agency marketer is varied. What’s the goal of this content your agency is hired to build?

Agency 52

Agency Marketing Content Copy 52

Neil Patel

OCTOBER 14, 2020

” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. ” And, 68% of their users take this information and make purchase decisions—so, you can find all sorts of opportunities to use “moments” on this site to make your sales.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

Art Director 67

Art Director Editorial Agency Creative Director 67

ContentWriters

DECEMBER 13, 2023

In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. ContentWriters ContentWriters is an agency that matches you with vetted, industry specialists to deliver high-performing content. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Sales Pages: Pages dedicated to showcasing and selling products or services. The fundamentals of copywriting are simple, but they can be difficult to master.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Copywriter Collective

MARCH 5, 2024

The Power of Storytelling A classic example is a fashion retailer that used storytelling in their content to share the journey behind their products. This approach helped them build a loyal community and increase their online sales by 30%.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Publishing Trends

OCTOBER 4, 2023

At Simon & Schuster , Christian Borio has joined the distribution client sales team as the associate national accounts manager of Readlink. Cameron Moore will be joining Candlewick Press as a sales assistant. He joined New World Library in 1990 after being VP of sales at Little,Brown from 1984-1989.

Editorial 62

Editorial Finance Agency Storytelling 62

Neil Patel

JUNE 7, 2021

But what’s beautiful is that I have an ad agency. For example, at my agency we generate clients through: SEO Ads Word of mouth/client referrals Partnership program Outbound sales Social media marketing Podcasting Speaking at conferences By hiring good people who have connections and can potentially bring clients Ubersuggest.

Storytelling 145

Storytelling Agency SEO Social Media 145

Publishing Trends

AUGUST 1, 2023

Alexis Lassiter has joined Little Bee as sales manager. She was previously sales manager for James Patterson Books at Hachette. Ali Lake has joined O’Connor Literary Agency as associate agent. At Laura Gross Literary Agency , Amelia Brown has joined as rights director.

Agency 63

Agency Editorial Editorial Team Copy Editor 63

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. This is all about persuading readers to take sales-related action. Website Sales Copy. As mentioned, content writing is all about storytelling, so it requires detailed writing. Case Studies. Social Media Posts. Evergreen articles. Copywriting.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Storytelling increases conversions.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. SEO Blog Writer If you have a knack for storytelling and a versatile writing style, plus you understand the digital world’s mechanics, consider being an SEO blog writer. The answer is just about everyone!

Content Writer 72

Content Writer Freelance Writer Pharmaceutical 72

Neil Patel

NOVEMBER 1, 2021

Content creators also need to be good storytellers to create engaging content. Content marketing skills: above-average writing proficiency SEO digital marketing storytelling handling content management systems content research keyword research audience research broad knowledge of a particular industry.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Neil Patel

MARCH 26, 2021

Use Your Presentation Skills to Drive Sales. According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel. Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Credible Content

AUGUST 31, 2022

E-commerce copywriting may also involve writing sales letters, social media posts, and advertisements. It must convert and generate leads and then eventually, sales. You can keep your customers focused throughout the entire sales funnel. You may like to read James Patterson’s storytelling advice to hook readers.

Copywriter 130

Copywriter Copywriting Persuasion Search Engine Optimization 130

Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. In agency news, Adefisayo Adeyeye joins Andrea Brown Literary Agency as Contracts/Royalty Coordinator.

Portfolio 45

Portfolio Editorial Art Director Hospitality 45

Neil Patel

APRIL 28, 2021

Alternatively, work with an agency that can complete the task for you. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

SEPTEMBER 12, 2023

With micro-influencers, your investment often leads to higher returns, both in terms of lasting engagement and actual sales. Consider Working With an Agency Specialized influencer agencies possess a treasure trove of industry insights, and they’re adept at pairing brands with ideal micro-influencers.

Marketing 96

Marketing Social Media Collaboration Food 96

Smart Blogger

JUNE 16, 2023

Imagine being the storyteller, the conversationalist, the guide who gets to create engaging narratives that not only sell a product or service but also foster genuine connections between a brand and its audience. Step 3: Focus on Storytelling Selling doesn’t have to mean dry, impersonal lists of product features.

Copywriter 88

Copywriter Copywriting Storytelling Persuasion 88

Copywriter Collective

FEBRUARY 9, 2024

Furthermore, it gives you the potential for an instant sale. Instead, you should engage the services of a proven agency like Click Intelligence , which can build you a strategy designed to get the best results. This can be done via storytelling. In turn, this drives more traffic to your website.

Writing 59

Writing Content Storytelling Copywriter 59

Shorthand Content Marketing

OCTOBER 7, 2022

They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. In the earliest days of marketing, most copy writing was produced in a sales letter format. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy.

Copywriter 97

Copywriter Copywriting Writing Content 97

Income Diary

AUGUST 29, 2023

– Or a marketing agency. I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Four months ago I found an even easier way to use The Empathy Map to get sales copy to practically write itself. Would that give you an advantage when writing content or sales copy?

Content Creator 115

Content Creator Engineering Blogger Copywriter 115

Neil Patel

SEPTEMBER 21, 2020

Content marketing can generate huge amounts of traffic, leads, and sales for your business. Column Five describes itself as a creative content agency. They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design.

Content Marketing 134

Content Marketing Marketing Banking Search Engine Optimization 134

Neil Patel

SEPTEMBER 1, 2021

However, they’ve plenty to offer to content creators, marketers, and digital agencies too. There’s also a “storyteller” package for $11.99 Custom pricing is available too, but you must speak to the sales team. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.

Media 145

Media Storytelling Text Proofreader 145

Ann Handley

FEBRUARY 9, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Example: Aha Media Group is a marketing agency that serves (in part) healthcare clients. ” Sales patter. Actual footage from the party tent. No One Reads. Reflect their experiences.

Hospitality 70

Hospitality Healthcare Writing Retail 70

Smart Blogger

OCTOBER 28, 2022

Whether you are a freelance writer , blogger , content creator or business owner who wants to improve their sales pages and emails , you’ll find what you need at SmartBlogger. ABC Copywriting is a copywriting agency based in the United Kingdom. So, each post is a low-key sales pitch. ABC Copywriting. Short-form copy wins.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link.

Entertainment 107

Entertainment Advertising Utilities Ads 107

Smart Blogger

JULY 11, 2023

Instead of throwing a sales pitch at your customers, hoping it will hit the target, you engage them in a tennis match. This way, your email becomes less of a sales pitch and more of a friendly chat. Interactive Storytelling & Personalized Content Who doesn’t love a good story?

Marketing 53

Marketing Storytelling Digital Marketing Engagement 53

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Ann Handley

FEBRUARY 11, 2022

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. First an important point: Kristina is writing about Confab, her agency’s in-person event this May. Image: Getty. Get it in your inbox ; you’ll love it. * * *. ” (SAMES!).

Writing 83

Writing Government Storytelling Communication 83

Contently

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

OCTOBER 11, 2018

based content agency JBH points out, voice search queries tend to relate to on-the-go topics and are more likely to require only low levels of direct interaction (at least, according to Google ). Call-and-answer storytelling. The new product allows sales managers to dictate memos and operate cloud services hands-free.

Content Marketing 96

Content Marketing Marketing Storytelling Content 96

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. But this approach is often over-emphasized because it’s produced by content marketing agencies that exist in the B2B sector, where a how-to approach is most effective. Storytelling is very powerful, and most people want to see themselves as the hero in their own story.

Content Marketing 96

Content Marketing Retail Storytelling Marketing 96

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. based agency of 45. Perhaps in Procurement, closer to the sale? >> It’s yours!

Healthcare 52

Healthcare Content Hospitality Agency 52

Copywriter Collective

JUNE 20, 2023

You may consult a digital marketing agency for professional assistance or read this post to explore the tips that may help you optimize your copy. Create Clearer Product Pages How you talk about your product’s usefulness to your target audience is essential to generate a sale. Don’t make your product pages complicated.

Digital Marketing 52

Digital Marketing Copy Copywriter Copywriting 52

Express Writers

FEBRUARY 14, 2023

Self-Motivated Many copywriters are freelancers or work remotely through agencies. Excellent copywriters use the power of empathy to prime the reader for the sales pitch without being pushy. Centering your readers and customers this way prioritizes their needs over simply making a sale. According to Peter Noel Murry, Ph.D.

Copywriter 97

Copywriter Copywriting Writer Copy 97