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Storytelling: Are you good at it?

Kayleigh Moore

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. Robert wrote the story.

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The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]

Content Marketing Institute

That’s the challenge sales teams face every day. How do you tell a compelling story to an audience that already knows the ending? Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Except me and parallel parking.

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What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

Express Writers

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis. Let’s dive in!

Sales 98
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How Does Content Marketing Drive Sales? + Case Studies

Article Writing

Sales Amplify. How Does Content Marketing Drive Sales? So, how can you guarantee sales and interest from your content marketing over the life of your business? . We have the answers as we delve into how content marketing drives sales and can continuously bring in customers. How Content Marketing Drives Sales.

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