Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 102

Content Creator Audience Script Content 102

Content Marketing Institute

MAY 29, 2018

You spend a lot of time creating valuable content so you need to make sure your fans and followers on social media see it. And unless you reshare your content regularly, the majority of your audience won’t know it exists. Brand24: Leverage social listening to inform content creation (free trial, paid version).

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. Blog Engage.

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Promotion Brand Awareness Editorial Team Content Creation 107

Content Marketing Institute

JUNE 27, 2018

Where the previous two tools excel as closed hubs for content curation and collection, Flipboard operates at the other end of the spectrum. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

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Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

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Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”).

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JUNE 26, 2018

Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. Spark content ideas. Review sites can be a springboard for #content ideas, says @AusmericanGirl. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status.

Editorial Team 109

Editorial Team Landing Page Content Editorial 109

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., White papers are among the best types of cornerstone content. Above all else, you should: Pick a topic that appeals to your audience and satisfies a pressing need.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

With your hub content in process or finished, you can brainstorm for sub-topics for your spoke articles to submit as guest blog posts. Let’s look at a recent post published by CMI from Robert Katai – 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Branching method.

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Editorial Team Post Content Creation Long Form Content 94