Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Audiences watch livestreams differently than they consume videos. Use as a blog post.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. The platform dictates structure, pricing, and promotion. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 101

Social Media Media Editorial Team Collaboration 101

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Heading tags.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.

Writer 109

Writer Content Freelance Editorial Team 109

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. They give the steps to use earned and paid media promotion, too. Design elements or gather images for post (if needed). Give the post one last review and push it live.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

MAY 29, 2018

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. Inadequate promotion. Let me qualify that. Image source.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. And then you hit a wall: You can’t find enough quality content creators to join the team. No one post can provide all relevant tools in the space.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. By partnering, you increase the content’s potential audience. The more partners, the bigger the audience.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. No one post can provide all relevant tools in the space.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate).

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. Polls for audience research. Instead of asking something for the pure entertainment, find out what kind of content your audience wants to see on your account. Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. 2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) From there you can craft ideas on the type of blog posts you should write to generate traffic and leads.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. @Jubaer96 Click To Tweet. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111