Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. If you want to grow your commitment to video and bring additional success, put together a course.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. No one post can provide all relevant tools in the space.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Because a strong team works together and marketing is a collaborative effort. Share and curate knowledge.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. Cost: Free.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Heading tags.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Use whatever your audience might find relevant and helpful. Boom – topic cluster.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Because the sites are not targeting the same topic or audience, Google triggers a manual penalty and the additional backlinks backfire. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 89

Editorial Team Keywords Medical Engineering 89

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. “Relevant questions” include questions that are of interest to potential clients and/or their audience. Editors and clients are busy.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. you’re essentially surfing the web to find vetted and targeted content from and for your audience. First, Pinterest is a direct connection to your audience.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. Think of it like a blog that anyone can post to. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 83

Editorial Content Editorial Team Projects 83

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 102

Content Creator Script Editorial Team Portfolio 102

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Content marketers never have had as much insight into audience’s interests, struggles and intents as they do now. No one post can provide all relevant tools in the space.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Blog Engage. Choose not by price, but by where members of your audience are active.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter. Click To Tweet.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100