Remove Audience Remove Concept Remove Manufacturing Remove Promotion
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The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Content Marketing Institute

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

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Shaping Tomorrow: The Future of AI in Business and Life

Content Hacker

The concept of self-driving cars has moved from science fiction to reality thanks to advancements in artificial intelligence. AI in Manufacturing The manufacturing sector has been leveraging the power of AI for several decades now – dating back as far as the 1960s and 1970s when robotic arms were first introduced on assembly lines.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! The mind behind this concept is Theodore Levitt , a German economist who lived in the United States and worked in the celebrated Harvard Business School. At worst, a total failure.

IT 102
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How Scarcity Marketing Has Changed the Way Everybody Buys

The Hoth

By offering products with limited availability, you’ll trigger the FOMO inside your audience. A recent study published in the Journal of the Academy of Marketing Science used scarcity marketing to promote limited-time beer products. As such, don’t hesitate to take your promotional efforts to an 11 once you announce the sale.

Marketing 105
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No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. However, ultimately the goal is event registration so we also tracked conversions from promotions as well as from any influencers.

Content 77
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Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Content Marketing Institute

Jonathan tells the story of Viessmann, a company that manufacturers high-end heating systems like these: A conventional approach is to describe the different models and their capabilities. On the one hand, experts may be too deep in the field to be adept at simplifying complex concepts. Your job is to do just that. Expert interviews.

Content 98
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B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. The result will be qualified leads from members of your audience. A B2B copywriter can bring your concepts to life in print marketing materials. Include features on all packaging.

Marketing 130