Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. That question gets at the heart of how content should be used.

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Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept. It doesn’t give much freedom to content creators. .

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Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Invest in success.

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Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. If marketers want to savor the results of content marketing, they must invest in finding and nurturing the writers who ultimately determine its worth.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.

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Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

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Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone.

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Content Marketing Institute

OCTOBER 8, 2017

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?

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The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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Content Marketing Institute

JULY 2, 2018

He placed a higher value in language than most content creators. The key is to identify what tricks and tools work best for what you’re trying to convey to your audience about a particular topic in a particular format at a particular time. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature?

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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The Hoth

FEBRUARY 6, 2024

Content strategy and content plan are often used interchangeably, but they’re not the same. Your content strategy is a high-level vision. It describes your goals, your major messaging and themes, and your target audience. A content plan fits under the higher-level umbrella of content strategy.

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ContentWriters

MARCH 15, 2023

What Is a Content Style Guide? A content style guide is a set of rules and guidelines for creating and curating content that reflects a consistent brand image. It outlines the dos and don’ts of content creation, from the tone of voice to the formatting and images used.

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The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. That’s why you must create an editorial calendar for all your content.

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Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

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ContentWriters

JULY 19, 2023

This means you not only need to create content, but it needs to be unique and provide sufficient value to your target audience. Of those brands who successfully differentiate their content from competitors, 83% said they achieve this by producing better quality content.

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Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

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Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. So, how do you scale your financial content creation efforts? Royal Bank of Canada had an answer: Get everyone involved.

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ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

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ProBlogger

MAY 15, 2017

Prolific Content Creation With Kelly Exeter. In today’s episode, I want to explore the topic of prolific content creation by interviewing one of my favorite online buddies – Kelly Exeter about her experience of creating content online. And lastly we talk about how to be a prolific content creator.

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Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

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Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

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Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

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Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Content marketing is about creating and sharing content that your customers and audience find useful. Gated content (eBooks, whitepapers, email courses, and webinars). Infographics.

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Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. Read through the content as a reader would – hands off the keyboard except to scroll. Click To Tweet.

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Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

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Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

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Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

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Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

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CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Listen to your audience. Engage with readers.

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Buffer

NOVEMBER 16, 2015

Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.

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ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? You are more interested in a high engagement level—a high level of trust with your audience. Do Schedules and Deadlines Help or Hurt Your Blogging?

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