iWriter

FEBRUARY 29, 2024

Say goodbye to writer’s block and hello to endless inspiration as we break down the key steps to creating killer content that will keep your audience coming back for more. Why Is Content Planning Important? One of the main reasons why content planning is important is because it helps you stay focused on your goals.

Engineering 52

Engineering Editorial Content Content Creation 52

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 100

Content Marketing Editorial Marketing Content 100

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

Content Marketing 104

Content Marketing Manufacturing Marketing Content Creation 104

Content Marketing Institute

SEPTEMBER 24, 2018

? ?. Ever wondered why some content marketing programs are more successful than others? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. The best content marketing programs address a clearly defined problem or challenge.

Content Marketing 94

Content Marketing Marketing Content Editorial 94

Buffer

JULY 31, 2023

Some questions you’ll need to be able to, at the very least, answer are: Will you use AI to generate content? How will you assure your audience that your content and ideas are original? How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Be thoughtful and deliberate in your content creation.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

ContentWriters

APRIL 17, 2024

You’ve successfully hired a new writer or content writing service to create content for your business. However, before they can dive in, an external writer needs to understand your company’s goals and audience to write impactful content. That’s where writer onboarding comes in.

Writer 64

Writer Construction Communication Editorial 64

BKA Content

APRIL 24, 2024

Mapping content involves planning the best way to reach your target customers at every stage of the buyer’s journey. Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success.

Landing Page 66

Landing Page Content Social Media Keywords 66

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

Audience 99

Audience Landing Page Entertainment Content 99

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 95

Content Marketing Marketing Content Creativity 95

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Or I might try a bit of native advertising for our top converting content. Support external content creation.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

Management 124

Management Freelance Content Management System Content 124

Smart Blogger

JULY 14, 2023

A typical entrepreneur’s plate is already overflowing with tasks like product development, marketing strategies , and customer relations. They don’t have the time or mental space to add content creation into the mix. That’s where content writing services come into play. Provides SEO-optimized content.

Writing Services 79

Writing Services Content Management System Writing Content Creation 79

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

Content 222

Content Editorial Editorial Team Content Marketing 222

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Social Sharing Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 76

Content Marketing Marketing Content Search Engine Optimization 76

Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? A brand voice, though, isn’t about the creation of a non-human voice. Define each one further.

Brand 111

Brand Content Creator Electronics Editorial 111

Bramework

DECEMBER 1, 2023

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. Each serves an audience.

Management 74

Management Electronics Media Architecture 74

ProBlogger

AUGUST 11, 2014

Only then will your business be able to get the best results from its marketing projects, campaigns undertaken across various channels, and comprehensively achieve its marketing objectives. You have to ensure that the content created suits its targeted audience and is appealing and informative enough to hold the peoples attention.

Content Marketing 50

Content Marketing Editorial Marketing Collaboration 50

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 107

Writer Content Freelance Editorial Team 107

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Cover image by Joseph Kalinowski/Content Marketing Institute.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Where’s a marketer to begin?

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Justin Golschneider, vice president of marketing, ChannelReply.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

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Brand Storytelling Creativity Content Marketing 106

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Content Creation Blog 64

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Marketing 106

Marketing Content Landing Page Content Marketing 106

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. Content Creation Services Content creation services include ideating, strategizing, and creating high-quality website content. Don’t have time to read the full guide? Check out Semrush’s Agency Partners platform.

SEO 117

SEO Agency Collaboration Content Creation 117

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. HANDPICKED RELATED CONTENT: An Editor’s Rant: 7 Questions Every Writer Should Be Asking. But if your audience doesn’t share your vocabulary, they won’t know or want to work hard to understand what you’re saying. Burying the lede.

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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Content Creation Content Social Media Content Creator 98