Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. You’ll need to aggregate all the content you create for each goal in one place to accurately measure whether or not you’ve moved the needle.

Management 124

Management Freelance Content Management System Content 124

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Identify Your Target Audience 3. Develop a Content Calendar 5. To put it simply, inbound content marketing is a type of inbound marketing. Content marketing is the process of creating that content.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Content Marketing Institute

MARCH 7, 2018

Thirty percent of nonprofit marketers neither agree nor disagree that they can demonstrate that content marketing has increased the number of people helped or served by their organization. Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation.

Content Marketing 100

Content Marketing Editorial Marketing Content 100

The Hoth

MARCH 21, 2023

AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. Do it right, and you’ll save a ton of time and money on content creation, all while attracting new customers and improving SERP rankings.

Digital Marketing 59

Digital Marketing Marketing Content Creation Proofreader 59

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Adjust your content framework to reflect customers’ top challenges. After you determine your customers’ top challenges, align your content framework accordingly.

Content 222

Content Editorial Editorial Team Content Marketing 222

ContentWriters

OCTOBER 11, 2023

News and current events. Follow a User-Centric Approach When creating any kind of content, especially in the vein of YMYL, always prioritize the end user throughout the process — what kind of person are you trying to reach? Then, write with this target audience in mind, holding their well-being as the top priority. E-commerce.

Healthcare 59

Healthcare Medical Finance Content 59

Pronto Marketing

NOVEMBER 5, 2020

Start by deep-diving into your target audience. The main focus of B2B content marketing is to provide solutions for your customer’s problems. Getting to know your audience is critical. Aside from focusing on your audience and company DNA, what else does a B2B content marketing strategy need? Diversify your content.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Express Writers

MARCH 21, 2023

This score is unique to BuzzSumo and represents how popular content is with audiences a month after its release. In the Content Analyzer results, you can skim through a few of the most popular topics to see how they approached the topic. You can then customize your topic to fit your target audience and business niche.

Blog 52

Blog Blogging Social Media Keywords 52

ContentWriters

NOVEMBER 29, 2023

The more nuanced answer is the ideal blog post length depends on your audience, content type, the keywords you’re competing for, where the reader is in their buyer’s journey, and search intent. Audience Expectations Who are you writing for, and what level of expertise do they have on the topic?

Blog Post 64

Blog Post Post Blog Blogging 64

ProBlogger

APRIL 7, 2022

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

Editorial 47

Editorial Blog Blogging Social Media 47

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Sponsor an event and buy a plane ticket.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences.

Management 74

Management Electronics Media Architecture 74

Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

Social Media 52

Social Media Media Management Copy 52

ProBlogger

MARCH 4, 2021

Create an editorial calendar. Speaking of schedules, another great way to post more consistently is to create an editorial calendar. But an editorial calendar can also help you see where you can build on previous posts to create a series – a great way to hook readers into your blog. Write for your audience.

Post 50

Post Editorial Finance Publisher 50

Content Marketing Institute

OCTOBER 29, 2017

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. And there it was … email after email, the audience telling me what they would buy. JoePulizzi Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

AUGUST 28, 2018

Be thoughtful and deliberate in your content creation. Stop posting content for the sake of posting #content with no goals in mind. All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

ProBlogger

APRIL 7, 2022

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

Editorial 26

Editorial Blog Blogging Social Media 26

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Mental: I read one book per month on something non-business-related.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. How to Use Content to Get Your Audience to Trust You.

Content 111

Content Content Creator Content Marketing Social Media 111

Shorthand Content Marketing

MAY 8, 2022

They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation. What To Look for in a Content Marketing Specialist.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. How to get started.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

FEBRUARY 15, 2015

Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried. My frog is usually content creation. So I schedule creation first, then other tasks.

Editorial 55

Editorial Blog Blogging Social Media 55

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Moz

JANUARY 28, 2019

That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO. Promote loyalty programs.

SEO 51

SEO Brand Awareness Editorial Engineering 51

Neil Patel

OCTOBER 28, 2020

All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. It’s easier to manage social media when you plan out content in advance.

Audience 111

Audience Social Media Editorial Engagement 111

ProBlogger

JULY 10, 2013

It can have you running around at events, losing sleep, and sitting in front of your computer for hours and hours (and hours…). Through working with brands, you can also learn how to become a brand storyteller and a creative as well, by talking about products or companies in a new and exciting way that fits your audience.

Blog 47

Blog Blogging Social Media Storytelling 47

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

Social Media 111

Social Media Media Management Copy 111

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

JULY 5, 2018

Interviews with six in-house experts and four outside experts would follow and, months later, we published a recession retrospective with four chapters, a 22-event timeline, audio interviews, and more. Of course, not all ideas worthy of becoming content find us. HANDPICKED RELATED CONTENT: Out of Ideas? Industry goings-on.

Content 106

Content Construction Banking Content Creation 106

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

Blog 36

Blog Blogging Search Engine Optimization Social Media 36

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. Expand to view full transcript.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145