Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. That question gets at the heart of how content should be used.

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Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Shorthand Content Marketing

MAY 8, 2022

They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them. A content marketing specialist can lead, design, and maintain your digital marketing campaigns and facilitate all aspects of content creation. Content Marketing Consultant .

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

NOVEMBER 13, 2017

This was a question I grappled with a lot after CMI founder Joe Pulizzi asked me to put together a presentation at Content Marketing World about building the ultimate team. But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Editorial planning. Content creation.

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Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. How to Use Content to Get Your Audience to Trust You.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JULY 2, 2018

To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. The key is to identify what tricks and tools work best for what you’re trying to convey to your audience about a particular topic in a particular format at a particular time. Make a stand.

Content 107

Content Entertainment Content Creator Storytelling 107

ProBlogger

JULY 10, 2013

Through working with brands, you can also learn how to become a brand storyteller and a creative as well, by talking about products or companies in a new and exciting way that fits your audience. Content creation and management. The key to a successful blog is content – there’s no getting around it.

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Blog Blogging Social Media Storytelling 47

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Visual storytelling is worth a thousand words: Use it to simplify complex information. The results?

Content Marketing 52

Content Marketing Finance Brand Banking 52

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

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Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Content management systems (56%). 100+ Tools Content Marketers Really Love.

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Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

NOVEMBER 28, 2018

These seven retail brands have committed, consistent, and differentiated content programs. Read on to see how they deliver what their audience wants. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Gone is boring product-focused content and self-promotional jargon.

Content Marketing 87

Content Marketing Brand Retail Marketing 87

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Segment Audience to Increase Engagement. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Listen to your audience. Engage with readers.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. There’s only so much traditional marketing my audience can hear before tuning out.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

ProBlogger

FEBRUARY 5, 2018

You may not wanna go into great detail if it’s been a health thing but maybe that actually helps to make connection with your audience. You can be the companion who journeys with people around a topic, you can be the mentor, the entertainer, you can be the reviewer, the curator, the storyteller, the guide, the teacher, the thought leader.

IT 51

IT Blog Blogging Social Media 51

ProBlogger

AUGUST 8, 2019

You may not want to go into great detail if it’s been a health thing but that may actually help to connect with your audience. You can be the companion who journeys with people around a topic, you can be the mentor, the entertainer, you can be the reviewer, the curator, the storyteller, the guide, the teacher, the thought leader.

IT 32

IT Blog Blogging Social Media 32

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. storytelling Read more >> Click To Tweet. Try a little cleverness.

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Editorial Team Editorial Storytelling Text 111