Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Content Marketing 76

Content Marketing Editorial Healthcare Entertainment 76

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 102

Content Marketing Marketing Content Government 102

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. Marketers frequently want to set the strategy then ask the writer to run the content operation. Behind all great content, there’s a writer.

Writer 109

Writer Content Freelance Editorial Team 109

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan.

Content Creation 110

Content Creation Content Creator Editorial Content 110

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. Otherwise, it will become quickly outdated and ineffective at guiding content creation within an organization.

Brand 98

Brand Editorial Content Writing Style 98

Kristi Hines

JULY 14, 2021

Envato – Join our affiliate community and earn money through referring individual digital assets, our unlimited creative subscription, or our DIY design tool. Refersion – Build your profile to connect directly with brands and merchants looking to partner with content creators. Every time. Start earning big!

Blogger 130

Blogger Content Creator Promotion Insurance 130

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 97

Content Marketing Content Creator Recruitment Marketing 97

The Hoth

MARCH 28, 2023

Content creation is so effective that 82% of marketers actively invest in content marketing. According to a study by the Content Marketing Institute, 67% of marketers report that their content helps generate leads, and 72% say it’s excellent for educating their audience. What’s evergreen content?

Marketing 59

Marketing Content Creation Content Creator Content 59

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ContentWriters

JULY 19, 2023

This means you not only need to create content, but it needs to be unique and provide sufficient value to your target audience. Of those brands who successfully differentiate their content from competitors, 83% said they achieve this by producing better quality content.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Listen to your audience. Engage with readers.

Creativity 98

Creativity Blog Blogging Food 98

ProBlogger

MAY 4, 2016

You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content. Why is unique content so hard to find? Idea Generation.

Content 34

Content Search Engine Optimization Proofreader Keywords 34

Intergrowth

APRIL 9, 2023

Depending on the size of their company, the CCO may not interact directly with content or content creators. Instead, they work with the directors and managers who oversee content production and have a more hands-on relationship with actual marketing materials.

Content Creator 98

Content Creator Content Agency Social Media 98

Content Powered

APRIL 13, 2023

They usually end up syndicating that stolen content to Medium , social media, and anywhere else where they think it may get some extra clicks or backlinks. This can fill gaps in your editorial calendar quickly and easily. The original authors also benefit from this practice since it gets their brand in front of a new audience.

Copy 97

Copy Website IT Blog 97

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

ProBlogger

MAY 7, 2018

And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. Great content leaves a mark on your readers. The first thing is the thing I talk about every time I speak these days, and that is understanding your audience. Take ownership of building engagement with your readers. Monetization.

Blog 48

Blog Blogging Collaboration Social Media 48

Buffer

NOVEMBER 16, 2015

Sort your effective and prospective content marketing assets by theme 15. List the types of content you’ll be dealing with 16. Snapshot the content team and the workflow 17. Estimate your content capacity 18. Map out your editorial calendar 19. Make a content promotion workflow 20.

Content Marketing 52

Content Marketing Marketing Writing Content 52

ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? Panic sets in, and stifles creativity. You are more interested in a high engagement level—a high level of trust with your audience.

Editorial 46

Editorial Blog Blogging Publisher 46

ProBlogger

MAY 1, 2017

Darren: My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks, all designed to help you as a blogger to start a blog, to grow the audience to your blog, to create content that’s going to change that audience’s life in some way and hopefully make a profit from your blog as well.

Content 52

Content Blog Blogging Text 52