Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 99

Content Marketing Marketing Content Government 99

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Sponsor an event and buy a plane ticket.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. cgillespie31 Click To Tweet.

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Writer Content Freelance Editorial Team 107

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

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Freelance Writing Portfolio Proofreader 126

The Hoth

FEBRUARY 6, 2024

Content strategy and content plan are often used interchangeably, but they’re not the same. Your content strategy is a high-level vision. It describes your goals, your major messaging and themes, and your target audience. A content plan fits under the higher-level umbrella of content strategy.

Content Creation 94

Content Creation Content Keywords Promotion 94

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

Social Media 111

Social Media Media Management Copy 111

The Hoth

MARCH 28, 2023

Content creation is so effective that 82% of marketers actively invest in content marketing. According to a study by the Content Marketing Institute, 67% of marketers report that their content helps generate leads, and 72% say it’s excellent for educating their audience.

Marketing 59

Marketing Content Creation Content Creator Content 59

ProBlogger

MAY 15, 2017

Many of you will be familiar with Kelly because she’s been a regular contributor on the ProBlogger Blog where she writes about blog design and creating content, she’s presented an episode of this podcast back in episode 119 where she talked about how to choose a WP theme and she’s presented numerous times at our ProBlogger events.

Content Creator 44

Content Creator Content Editorial Content Creation 44

ProBlogger

MAY 15, 2017

Many of you will be familiar with Kelly because she’s been a regular contributor on the ProBlogger Blog where she writes about blog design and creating content, she’s presented an episode of this podcast back in episode 119 where she talked about how to choose a WP theme and she’s presented numerous times at our ProBlogger events.

Content Creator 35

Content Creator Content Editorial Content Creation 35

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

Social Media 52

Social Media Media Management Copy 52

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. Social media and audience-building. A Step-by-Step Guide to Audience Development.

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Promotion Content Social Media Editorial Team 110

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

ProBlogger

MAY 7, 2018

And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. Great content leaves a mark on your readers. A great event run by Mike Stelzner and his team from Social Media Examiner. Take ownership of building engagement with your readers. Monetization. Know your readers’ needs.

Blog 48

Blog Blogging Collaboration Social Media 48

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.

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Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Choose a content business model. Audience engagement.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Listen to your audience. Engage with readers.

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Creativity Blog Blogging Food 98

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. Cron Events.

Government 109

Government Content Editorial Prose 109

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . ProBlogger’s Evolve 2019 event in Melbourne is happening soon! For more information about Evolve 2019 , go to Problogger.com/events. This is a one day event for beginners, intermediate level bloggers.

Blog 24

Blog Blogging Blogger Architecture 24

ProBlogger

MAY 28, 2018

Do you have a content schedule or editorial calendar for your blog? Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? You are more interested in a high engagement level—a high level of trust with your audience. Do Schedules and Deadlines Help or Hurt Your Blogging?

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Editorial Blog Blogging Publisher 46

ProBlogger

MAY 1, 2017

Darren: My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks, all designed to help you as a blogger to start a blog, to grow the audience to your blog, to create content that’s going to change that audience’s life in some way and hopefully make a profit from your blog as well.

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Content Blog Blogging Text 52