Audience Content Engagement Landing Page 
Contently
MARCH 23, 2023
Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.
Quick Sprout
FEBRUARY 28, 2023
So much goes into an effective landing page. Fortunately, there are plenty of landing page creation tools that take the guesswork out of building and optimizing your landing pages. Some will give you a basic editor with different landing page templates to choose from.
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Creative Little World
MARCH 17, 2023
You need to avoid these common landing page mistakes to create an effective landing page with a high conversion rate and positive user experience. 5 Landing Page Mistakes to Avoid Not having a clear value proposition Too many distractions Weak call-to-action Poor visual hierarchy Not optimising for mobile devices 1.
Contently
DECEMBER 13, 2022
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.
Elna Cain
FEBRUARY 27, 2024
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. With all that done, I have now mapped the emotions of my audience.
Content Marketing Institute
JANUARY 8, 2019
Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. But content offerings usually are digital products. Don’t pick the first option.
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