Contently

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. Clear objectives will guide your content planning and set the stage for impactful storytelling.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Nathan Kinney , production supervisor, will retire on September 1.

Agency 63

Agency Editorial Editorial Team Copy Editor 63

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. AnnGynn Click To Tweet.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 26, 2018

Challenge: Stay true to the editorial mission and show value to the company. All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. What to try: Invest in other teams’ success. robert_rose Click To Tweet.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Simon Sinek’s book, Start With Why , made a huge impact on me. What do you want to say to them?

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89