Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. If you’re considering livestreaming, make a commitment to publish on a regular schedule. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Click on the “explore” tab to set up your cause-and-effect triggers. Time to do more.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Every editor and every client has unique needs, audiences, and styles. also publish a great deal of content. So how should you ask for one? Keep it simple.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I Finding the correct writer takes time.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month. The Washington Post and Heliograf.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Use whatever your audience might find relevant and helpful. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Our legal writers are adept at creating content that speaks to the desired audience and the search engines. Strong Research Skills.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 87

Editorial Team Keywords Medical Engineering 87

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

Content Marketing 87

Content Marketing Government Marketing Food 87

Content Marketing Institute

JULY 24, 2018

50,000: Launch an audience research and partial website redesign project. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Image source.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

JULY 30, 2014

Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Accountability is also a must.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The trick is, create content which will be useful for the audience that is much broader than yours. Useful content is one aimed at solving a problem of your target audience. 2) Audience. Learn what attracts your audience most.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Own your audiences and data.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 102

Content Creator Audience Script Content 102

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. Click To Tweet.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. It also helps your brand steer the message to the influencer’s audience.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. I produce a lot of content.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 100

Content Marketing Marketing Editorial Content 100

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Publishing content on your own site may not be enough to get the level of engagement you want.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Who is your audience? Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group.

Content Marketing 90

Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

JULY 13, 2018

Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Take these steps before clicking “publish”: Mix organic and paid promotion on social media to amplify your blog post, says @BrodyDorland Click To Tweet. Click To Tweet.

Promotion 97

Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103