Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Social Media 111

Social Media Media Marketing Long Form Content 111

Grammarly

FEBRUARY 2, 2024

Kairos is used to persuade an audience that the argument is relevant to them at that precise moment. The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment.

Persuasion 89

Persuasion Social Media Editorial Communication 89

Make a Living Writing

SEPTEMBER 3, 2023

If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening. It was trending on social media. It was timely.

Freelance 109

Freelance Editorial Writing Marketing 109

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. Tips for Success : Hone your ability to write persuasive and concise copy, understand your target audience, and continuously refine your skills through online courses and practice.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Content Hacker

FEBRUARY 19, 2024

Diving into the art of creating captivating material, we’ll ensure your audience always yearns for another visit. When your passion meets the practicality of what you’re sharing, it results in blog posts that not only fulfill but captivate your audience. What Should You Name Your Blog?

Writing 52

Writing Editorial Blog Blogging 52

Publishing Trends

FEBRUARY 20, 2024

Katie Burton has joined Random House Children’s Books as senior associate for social media. Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. She was previously editorial assistant at Book of the Month and scout at KF Literary Scouting. Kelsey Curtis has joined Vintage , as senior publicist.

Editorial 64

Editorial Agency Publisher Publishing 64

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Monday – Easily plan your clients’ social media posts at all stages. BuzzSumo – Research the most popular content on social media by topic. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Content Research Tools.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

ProBlogger

MARCH 26, 2018

Key Themes and Trends from the Social Media Marketing World Conference. In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Links and Resources for 7 Social Media Trends I Noticed at Social Media Marketing World: SMMW.

Social Media 51

Social Media Media Marketing Engagement 51

Elna Cain

JANUARY 12, 2023

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. An understanding of SEO and social media if you write online business content. Next, focus on your social media presence using Twitter and Linkedin. Social Media Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. For example, if your company is attending an industry event, you can collect videos, articles, gated content, social media posts, and emails all under one roof and quickly view analytics.

Management 124

Management Freelance Content Management System Content 124

The Hoth

MARCH 28, 2023

According to a study by the Content Marketing Institute, 67% of marketers report that their content helps generate leads, and 72% say it’s excellent for educating their audience. That’s why you must create an editorial calendar for all your content. After all, for a content strategy to find success, consistency is key.

Marketing 59

Marketing Content Creation Content Creator Content 59

Make a Living Writing

DECEMBER 17, 2023

They list a blackhole editorial@ email address, so take time to research which editor is best-suited for your topic. Study the guidelines, read past articles, and look at the About page and LiisBeth manifesto to get a feel for the audience. Pitch stories with a British slant for an international audience 40.

Freelance 109

Freelance Website Writer Writing 109

The Hoth

FEBRUARY 6, 2024

It describes your goals, your major messaging and themes, and your target audience. It fills gaps in your current content Maybe there’s an important audience segment that you haven’t nurtured effectively. You’re prepared for time-sensitive projects like seasonal content or content that supports an industry event.

Content Creation 94

Content Creation Content Keywords Promotion 94

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Isabella Nugent has joined Page One Media as senior publicist.

Agency 62

Agency Editorial Editorial Team Copy Editor 62

Bramework

OCTOBER 26, 2023

It involves selecting the best pieces of content and presenting them to your audience in a meaningful way. Curated content can include: Articles Blog posts Videos Infographics Social media posts And more But what is the goal of content curation ? Engage with Your Audience: Be proactive in engaging with your audience.

Blogger 52

Blogger Content Social Media Utilities 52

Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. You have to find and connect with influencers who can amplify your message on social media. It’s a great addition to your lineup of social media tools. Use it before you even start drafting a blog post.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

BKA Content

APRIL 16, 2023

Explore Your Target Audience Many small business owners begin writing website content without conducting a study of their desired readership. Content writing should provide value for your web visitors and social media followers by solving a problem or fulfilling a need. Consistency is key to developing an online audience.

Writing 85

Writing Web Content Content Writer Content 85

ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in social media and blogging. Consider your style, topic, audience, and objectives and goals. Save some time and effort for new ways to build your audience, brand, and engagement. Focus on conversions.

Social Media 47

Social Media Media Blogger Engagement 47

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

Architecture 85

Architecture Agency Finance Editorial 85

Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. Even influencers have seized on the power of blogging in our social media-driven culture to expand their reach and impact. Which means if you click on certain links, Bramework may receive a small commission at no additional charge to you.

Blog 52

Blog Blogging Social Media Keywords 52

The Write Life

JANUARY 9, 2024

Payment: No monetary compensation, but author bio and links will promote you to their audience. In addition, you’ll receive extra compensation ($100) if your post becomes popular on social media. They are currently seeking articles on horse health, profiles, interviews, and human interest stories.

Writing 98

Writing Editorial Team Entertainment Editorial 98

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Every task in your marketing calendar should revolve around attracting your target audience. Here are questions to consider when planning the activities in your marketing calendar: What does my audience need? What are their interests?

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

ContentWriters

NOVEMBER 29, 2023

The more nuanced answer is the ideal blog post length depends on your audience, content type, the keywords you’re competing for, where the reader is in their buyer’s journey, and search intent. Audience Expectations Who are you writing for, and what level of expertise do they have on the topic?

Blog Post 64

Blog Post Post Blog Blogging 64

Content Hacker

FEBRUARY 20, 2024

Diving deeper, you’ll grasp the art of magnetizing viewers by mastering SEO tactics and leveraging social media marketing, transforming your posts into digital magnets. This step isn’t just about aesthetics; it’s about offering your audience an enjoyable experience.

Blog 52

Blog Blogging Social Media Collaboration 52

Smart Blogger

FEBRUARY 24, 2023

Thanks to this attractive perk, you enjoy pre-approved access to advertisers for premium rates while maintaining editorial control over your blog’s content. Depending on which affiliate marketing program you choose, you can promote products on social media. Do you have a media kit? Documents (e.g.

Advertising 104

Advertising Electronics Social Media Promotion 104

Neil Patel

MARCH 22, 2021

With Cision, you can communicate with not only the journalists and influencers in their database; you can also connect with your audience. Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. The only downside of PRWeb is its pricing.

Social Media 139

Social Media Search Engine Optimization Keywords Engineering 139

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. Should companies actively encourage their employees to use content marketing, including social media, to talk about the company? That was 15 years ago.

Brand 108

Brand IT Social Media Editorial 108

Fat Joe

JUNE 23, 2023

Some authority publications and platforms will post your content for free if it’s high-quality and relevant to their audience. Enhanced Visibility In Search Engines Parasite SEO can ensure your audience has a way of coming across you in SERPs for competitive keywords. They also have strict editorial guidelines.

SEO 59

SEO Keywords Engineering Social Media 59

Content Hacker

MARCH 2, 2023

Identify Your Target Audience 3. It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Social media posts (sharing updates). Webinars/live streams (hosting events).

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

ProBlogger

MARCH 12, 2015

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Learn your target audience’s biggest pain points.

Content 46

Content Social Media Promotion Editorial 46

Pronto Marketing

NOVEMBER 5, 2020

Start by deep-diving into your target audience. Getting to know your audience is critical. Google Analytics is a reliable tool to get data and track your website’s performance metrics like: Audience: Demographics, interests, geographic location. Ensure quality by applying an editorial checklist and feedback from your team.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Animalz

AUGUST 22, 2022

It’s worth considering why featured images have become a standard part of most editorial processes. Images can: Snare the reader’s interest in crowded places like social feeds or email roundups. We also use graphs to show the hypothetical relationships between less concrete things, like performance metrics and audience sentiment : .

Persuasion 67

Persuasion Editorial Text Concept 67

Express Writers

MARCH 21, 2023

The results page shows you recent trending topics that include your keyword and how they performed on social media sites like Facebook and Twitter. This score is unique to BuzzSumo and represents how popular content is with audiences a month after its release. It also has an evergreen score of 2. BuzzSumo is a free tool.

Blog 52

Blog Blogging Social Media Keywords 52

ProBlogger

APRIL 7, 2022

Push the post to social media. Batching is also super-useful for returning emails, scheduling social media, general writing, researching, image sourcing, and the menial task you hate but must be done (accounts, anyone?!). Darren’s low-tech editorial schedule. Format the post. Schedule or publish the post.

Editorial 47

Editorial Blog Blogging Social Media 47

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 111

Social Media Media Management Copy 111

Content Marketing Institute

JUNE 12, 2018

Content marketing, as defined by the Content Marketing Institute, is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”. How do you do that?

Content Marketing 103

Content Marketing Marketing Content Social Media 103