Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. Tell a good story that motivates your audience.

Engagement 119

Engagement Storytelling Content Brand 119

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Storytelling 124

Storytelling Brand Engagement Content Marketing 124

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact. In video scripts, seamless integration of relevant keywords enhances visibility.

Script 52

Script Copywriter Copywriting Engagement 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. However, in a diverse and multilingual landscape, effectively engaging attendees can be a challenge. Utilize storytelling techniques to evoke emotion and create connections, transcending language barriers.

Copy 52

Copy Audience Copywriter Copywriting 52

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative.

Storytelling 230

Storytelling Copywriter Copywriting Writing 230

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling? What is gen AI?

Brand 91

Brand Storytelling Creativity Text 91

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Understand your audience.

Engagement 129

Engagement Banking Content Finance 129

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Credible Content

MAY 25, 2023

You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. That didn’t feel really engaging,” Heather says. “So Forget #socialmedia posts. Target the ready audience.

Storytelling 95

Storytelling Brand Marketing Hospitality 95

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 57

Storytelling Content Marketing Marketing Content 57

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. White papers.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Contently

MAY 13, 2024

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. The thought is that users who’ve previously searched for a product or service are more likely to convert.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Smart Blogger

JUNE 9, 2023

Discovering the best time to post on social media can feel like searching for a needle in a digital haystack. Are you tired of your well-crafted posts getting lost in the noise? We’ve collated data from top platforms and marketing studies to identify those sweet spots where engagement soars. Let’s dive right in!

Social Media 76

Social Media Media Post Storytelling 76

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This means you must first find out your audience and what they expect from you.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

iWriter

MAY 8, 2024

Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. Failing to captivate your audience immediately is one of the most common mistakes.

Script 52

Script Storytelling Entertainment Content Creation 52

Grammarly

APRIL 17, 2024

This guide will cover how to write presentations for various audiences you work with every day. Writing for public speaking is different from other types of business writing because your audience will listen to instead of read your content, which requires special attention to delivery, timing, clarity, personal engagement, and visual aids.

Script 75

Script Writing Storytelling Communication 75

Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences.

Content 102

Content Storytelling Consulting Promotion 102

Credible Content

JUNE 23, 2023

A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program. .”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Copywriter Collective

MARCH 19, 2024

From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence. Copywriting shapes how a brand communicates with its audience, helping to convey its unique personality, values, and offerings.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Smart Blogger

DECEMBER 11, 2023

If you’ve ever wondered why this distinction is so important, this article unpacks all that, exploring how novels and books differ in their content, purpose, audience, and format. Writing and Publishing : For writers and publishers, the distinction is crucial for targeting the right audience. It’s all about the storytelling.

Storytelling 97

Storytelling Transportation Education Writer 97

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. We’ll engage your readers by being open, honest, and vulnerable. You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience.

IT 130

IT Writing Storytelling Projects 130

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

DECEMBER 5, 2023

Welcome to the captivating world of video scriptwriting, where words can ignite emotions, inspire action, and leave an indelible mark on your audience’s hearts. In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before.

Script 52

Script Storytelling Entertainment Engagement 52

Melanie Saxton

FEBRUARY 16, 2023

Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Creating harmonies that resonate in the hearts and minds of a diverse and discerning audience.

Marketing 52

Marketing Storytelling Copywriter Copywriting 52

Smart Blogger

DECEMBER 11, 2023

Fiction captures our imagination with its diverse storytelling methods. Common Fiction Genres Fiction comes in many flavors , each genre presenting a unique world of storytelling: Literary Fiction : This genre is celebrated for its depth, character development, and introspective narratives. But its benefits go beyond amusement.

Storytelling 86

Storytelling Education Entertainment Concept 86

Content Hacker

APRIL 14, 2024

Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. What if I told you there’s a treasure trove of blog post ideas just waiting to be uncovered? Ideas that your audience will love, share, and keep coming back for more? Are you ready to write your next blog post? Sound familiar?

Writing 105

Writing Blog Blogging Food 105

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Audience 110

Audience Food Content Collaboration 110

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

Copywriter 233

Copywriter Copywriting Writing Landing Page 233

Neil Patel

NOVEMBER 1, 2021

In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Influencers can also create such content, but they’re better known for their connection to their audience (i.e., the “influence” they have on their followers).

Content Creator 139

Content Creator Content Storytelling Social Media 139

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. The post 25 Books on Content Marketing appeared first on Kristi Hines. Do you want to go offline with a good book? Or find something to listen to on the drive to work? Content Marketing Books. Have you read one of the books on this list? Which one is your favorite?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Freelance Magic

FEBRUARY 22, 2023

That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. Whether you’re a graphic designer or a content writer, the best social media platform for you depends on two factors: (i) your goal and (ii) your target audience. Facebook With 2.96

Social Media 130

Social Media Freelance Media Portfolio 130