The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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iWriter

FEBRUARY 26, 2024

By tapping into your customers’ pain points , you can craft engaging and impactful posts that capture their attention and drive meaningful connections. In this post, we’ll show you how to leverage those pain points to create content that speaks directly to the hearts of your readers.

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Engagement Storytelling Utilities Blog 52

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. And that inspiration can strike from anywhere. a purchase is made.

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Engagement Storytelling Content Brand 119

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. The post See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 110

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact. In tandem, Search Engine Optimization (SEO) is a linchpin for enhancing content visibility.

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Script Copywriter Copywriting Engagement 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

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Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 91

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. The post Use personal, emotional experiences to separate your writing from anything created by AI. On other words, weave yourself or someone else into the narrative. But so can GPT-4.

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Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content.

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Engagement Banking Content Finance 129

Content Marketing Institute

AUGUST 2, 2018

When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc. That didn’t feel really engaging,” Heather says. “So Forget #socialmedia posts. thanybethanybe Click To Tweet.

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Storytelling Brand Marketing Hospitality 95

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling.

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ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

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Agency Content Writer

JUNE 23, 2023

From speaking your audience’s language to solving your audience’s problems, these experts share their best tips for crafting content that resonates with your audience and drives engagement. Engage your audience with compelling stories, visuals, and interactive elements. One real-life example is the website Airbnb.

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Describe how people engage with your content.

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Storytelling SEO Agency Education 58

Credible Content

MAY 25, 2023

You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. They are the keys that unlock the door to engage a, persuasive, and memorable brand messaging.

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Smart Blogger

JUNE 9, 2023

Discovering the best time to post on social media can feel like searching for a needle in a digital haystack. Are you tired of your well-crafted posts getting lost in the noise? We’ve collated data from top platforms and marketing studies to identify those sweet spots where engagement soars. But that’s not all.

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Contently

MAY 13, 2024

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. The post Goodbye Third-Party Cookies, Hello Content Marketing appeared first on Contently.

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Copywriter Collective

MAY 3, 2024

Passive voice content can be hard to understand for a common reader and damage engagement rate. You must check your content for redundant information or wordiness before you post it on any platform. Focus on Being a Good Storyteller Storytelling is what would make your writing memorable for the target audience.

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Copywriter Copywriting Storytelling Marketing Copy 52

iWriter

MAY 8, 2024

Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. A well-structured script with a logical flow keeps viewers engaged from start to finish.

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Script Storytelling Entertainment Content Creation 52

Smart Blogger

DECEMBER 11, 2023

A novel writer focuses on crafting engaging narratives and well-developed characters, while other book authors might concentrate on research, educational content, or factual accuracy. Unlike a reference book or a manual, a novel is designed to engage its readers in a narrative journey. It’s all about the storytelling.

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Storytelling Transportation Education Writer 97

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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Copywriter Collective

MARCH 19, 2024

From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence. Whether it’s through catchy slogans, brand storytelling, or consistent messaging across channels. Resonating with target audiences and leave a lasting impression.

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Digital Marketing Agency Copywriter Copywriting 59

Grammarly

APRIL 17, 2024

Writing for public speaking is different from other types of business writing because your audience will listen to instead of read your content, which requires special attention to delivery, timing, clarity, personal engagement, and visual aids. Human interest and storytelling Storytelling always makes speeches more engaging.

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Script Writing Storytelling Communication 75

Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. To date, Joe’s blog contains several dozen posts. Would they make you want to click on these posts? Storytelling is another important piece of the content pie.

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Content Storytelling Consulting Promotion 102

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. We’ll engage your readers by being open, honest, and vulnerable. The post All About Writing a Legacy Book and Having It Professionally Polished appeared first on Melanie Saxton Media. Contact melaniesaxton@icloud.com to discuss your project today!

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Jane Friedman

MAY 5, 2023

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. There are two fundamental modes in fictional storytelling: summary and scene. Summary is important, and it’s a tool that hearkens back to the very roots of storytelling. Note from Jane: Enjoy this post?

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Storytelling Engagement Writing Post 118

Credible Content

JUNE 23, 2023

A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!” A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program. .”

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Smart Blogger

DECEMBER 11, 2023

Fiction captures our imagination with its diverse storytelling methods. Common Fiction Genres Fiction comes in many flavors , each genre presenting a unique world of storytelling: Literary Fiction : This genre is celebrated for its depth, character development, and introspective narratives. But its benefits go beyond amusement.

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Melanie Saxton

FEBRUARY 16, 2023

Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

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iWriter

DECEMBER 5, 2023

In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. This presents a unique opportunity for businesses and creators to reach a wide audience through the power of storytelling. But what exactly makes video scripts engaging?

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Script Storytelling Entertainment Engagement 52

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Utilizing a fractal approach, where micro-funnels seamlessly integrate with macro-funnels, leads to a holistic engagement strategy.

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Marketing Storytelling Copywriter Copywriting 52

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

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Jane Friedman

MARCH 7, 2024

Today’s post is by author and book coach Susanne Dunlap. Even the most hackneyed tropes feel fresh and engaging in her deft literary hands, and her research into British society and political and military history in the long Regency is breathtakingly deep—despite the fact that she was writing at a time when the Internet did not exist.

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Transportation Hospitality Construction Storytelling 99

Grammarly

APRIL 9, 2024

The epistolary style is still used in literature, but oftentimes through text messages, email chains, blogs, notes, and social media posts rather than letters. Readers must be actively engaged in the story to understand how the characters’ communications—and the supporting documents when those are presented—are building a plot.

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Storytelling Script Communication Social Media 97