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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Content Marketing Institute

Here’s how this Project of the Year finalist turned long-form storytelling into big results. Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform.

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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view. Look no further!

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What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling.

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13 Simple Tips to Create Content that Connects

Agency Content Writer

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

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All About Writing a Legacy Book and Having It Professionally Polished

Melanie Saxton

Writing a legacy book can be a meaningful and fulfilling project. These artifacts can add depth and authenticity to your storytelling. You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience. Contact melaniesaxton@icloud.com to discuss your project today!

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