See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.
Nick Ursborne
JANUARY 15, 2024
Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.
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