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Don’t use AI as an Easy Button. Use it to get better at what you find hard.

Nick Ursborne

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. No more writer’s block. AI can help you come up with new ideas for content, suggest headlines, and even write a finished draft for you. How awesome is that?

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

I’m me… the good, the bad and the less-than-perfect. Human, through and through. I do my best to keep the less-than-perfect parts to myself. More specifically, it shows I’m not an Artificial Intelligence. It’s time to be more human. More specifically, it lacks emotional depth. It just shows I’m real.

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If you’re dismissive of today’s AI writing tools, you’re missing the point.

Nick Ursborne

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. AI technology, at its core, is built to learn and improve.

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According to a recent report from the IMF, 60% of jobs in the US will be impacted by AI.

Nick Ursborne

To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether. Our jobs are already being significantly impacted by the rise of AI. So what can you do?

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Why I’ll Keep Writing, Even in an Age of AI

Enchanting Marketing

I realized that for me writing had become an essential part of being human. 2023 has, of course, been the year of AI Everyone seems to talk about Artificial Intelligence and how to use it to be more productive. There is an extraordinary pressure to produce more, to publish more. It requires my humanness.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. Should they welcome AI or fear it? I don’t shy away from AI.

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The faster the pace of AI adoption, the more important it is writers don’t fall behind.

Nick Ursborne

With ChatGPT and other AI tools, they run on existing technologies. Other than a huge investment in compute power, AI doesn’t need new hardware. Now, a year later, companies are still struggling to figure out how and where to deploy AI. You write a prompt, and the AI comes back with written text. No, it isn’t.

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