Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Pricing: Free for limited access.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Identify a head term – an overarching keyword topic with high monthly search volume. #SEO Use the Keywords Everywhere plug-in to determine monthly search volume. Determine head term.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. No one post can provide all relevant tools in the space. Conversational marketing.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. the main keyword and its synonyms).

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. No one knows the impact #AI will have.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Do they have a regularly-updated blog? Just skip over the ones that don’t apply to you.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. No one post can provide all relevant tools in the space.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Craft celebratory blog posts. As soon as you discover your brand is on the list (yay!), The good news is your brand can use this feedback.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. The process is not too different from choosing your top priority SEO keywords. Here are a few: Roundup blog post.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JANUARY 25, 2018

You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Laura chooses the example of the Starbucks home page because everyone knows the brand and because she’s a fan of the company. No one post can provide all relevant tools in the space. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Rather, curated content is more cost effective than brand-spanking-new content. You add your human editorial perspective while integrating your 360-degree brand. Actionable content curation tips: Brand your curated content. Brand your curated content columns. This doesn’t mean content curation is free.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. I would highly recommend it for any brand.”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111