Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

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Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. The platform dictates structure, pricing, and promotion. You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand. DIY options.

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Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time. No one post can provide all relevant tools in the space.

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Editorial Team Contractor Freelance Content 102

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find.

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Publisher Publishing Publishing Post 52

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

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Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Let me know in the comments.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Promotion, the fourth category of the AI framework, relates to AI for social media. No one knows the impact #AI will have. Production.

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Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. Post it in relevant Facebook Groups.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Click To Tweet.

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Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

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Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. They give the steps to use earned and paid media promotion, too. In addition, such authors can bring prestige and credibility to the brand’s content.

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

MAY 29, 2018

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.

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Content Marketing Editorial Marketing Content 109

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 104

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Inadequate promotion. Image source.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Find other brands or influencers with content about it. Work together to promote it like crazy. Here are a few: Roundup blog post.

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Content Editorial Team Promotion Social Media 105

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

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Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JANUARY 29, 2018

Rather, curated content is more cost effective than brand-spanking-new content. You add your human editorial perspective while integrating your 360-degree brand. Actionable content curation tips: Brand your curated content. Incorporate marketing promotion with care. Brand your curated content columns.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

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Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. Twitter Promote Mode. Facebook Audience Insights.

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Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Don’t go overboard on branding. says: It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong.

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SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

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Blog Post Post Content Blog 111