Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Make your text easier to read . No one post can provide all relevant tools in the space.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. It offers sectioned content with a lot of helpful text, images, and video.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. So yes, caveat.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters. Then create and update your pillar posts as necessary.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Visuals break up your text and make your answers more visually appealing and easier to read.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Create a solid background for your text to pop. If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. Click the text icon (“Aa”) in the top right corner. Click To Tweet.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

APRIL 2, 2018

It’s best to use an H1 header tag with page content headers to identify important text. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Image alternative (alt) text. Content headers. SEO Click To Tweet. Click To Tweet.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JULY 17, 2018

Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Facebook Messenger.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

MAY 28, 2018

Such models work well for brands that have a lot of human interaction and a large amount of social media data. Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Click to enlarge.

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

JANUARY 25, 2018

The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Laura chooses the example of the Starbucks home page because everyone knows the brand and because she’s a fan of the company.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. Use text overlays, says @MariSmith. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99