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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

You can mark any resource as private (for internal reading only), organize your curated content into channels, and encourage your managers and team members to add content to the dashboard too. This is one of the most intuitive apps I have found for team communication and curation. Stop, collaborate, and listen.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. Great for: Content and trend discovery, team collaboration, tracking competing brands in real time, market research, social listening. No one post can provide all relevant tools in the space.

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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

A clearer sense of purpose for the organization, which feeds innovation and collaboration. Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team. No one post can provide all relevant tools in the space. Is your company taking steps to make its own pivot?

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

It imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. Click To Tweet.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. Let me know in the comments.