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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Researching.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

This is one of the most intuitive apps I have found for team communication and curation. HANDPICKED RELATED CONTENT: 11 Content Curation and Collaboration Tools to Save You Time. Discovery of keywords that have higher potential to rank. Optimization of content for chosen keywords. 6 Free Tools to Help Keyword Research.

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Power Up Social Media Strategy With These 4 Tech Tools

Content Marketing Institute

You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. No one post can provide all relevant tools in the space. Share your thoughts below!

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

Ahrefs for SEO, keyword research, and more. The tool comes with alerts for keyword mentions, backlink analysis, keyword research , SEO site auditing, rank tracking, and more. It’s an easy way to find high-volume, low-difficulty keywords your competitors are ranking for but you’re not. I filter them by keyword difficulty.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

The team knows what to do, and when and how to do it. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? 6 Ways We Mess Up Collaborating With Content Marketing Freelancers. Train the team. As with any company, making sure your team has a thorough understanding of what you do is essential.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Click To Tweet.