Content Marketing Institute

SEPTEMBER 21, 2018

Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JUNE 27, 2018

However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. By enlisting insiders for ideas and promoting content from the inside out, you can improve your organic following, influence, and overall reach. ScribbleLive Trapit.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 16, 2018

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Automate content customization. Cover image by Joseph Kalinowski/Content Marketing Institute.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

APRIL 12, 2018

” In response, the Capital Ideas team published the answer in what became their top opt-in article. When you do, or when you optimize existing content initiatives, see what you can learn from the Capital approach. If you have a content brand, how has it helped turbocharge your marketing? What else can I tell them?”

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Use your limitations to your advantage.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Develop your nose for news.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. One of the best ways to get links is to publish original research.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

Your hub content should incorporate multiple elements worthy of further exploration in the form of spoke content. Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic.

Editorial Team 96

Editorial Team Post Content Creation Long Form Content 96