Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t? SEO Click To Tweet. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. SEO Click To Tweet.

Editorial Team 89

Editorial Team Keywords Medical Engineering 89

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. SEO Click To Tweet. Use the Keywords Everywhere plug-in to determine monthly search volume. 8+ Tools to Find Related Keywords for Your Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Optimization of content for chosen keywords.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

SEPTEMBER 19, 2018

Every content translator who came on board with us attended two internal workshops – basic SEO and advanced SEO – in one-on-one, in-person sessions. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. This is where we laid the foundation.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 24, 2018

Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Clustered keyword lists also help you create more in-depth and better structured content. . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Do they have a regularly-updated blog?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Topic clusters give #content teams a way to discover topics they might want to write more about. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. PaulRoetzer Click To Tweet. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Keyword selection. What’s a sweet spot with SEO?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. We are discussing how to leverage the long tail within your blog. What did they leave behind? The long tail!

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

JULY 17, 2018

SEO Click To Tweet. Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JUNE 27, 2018

Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. domains) or keywords using a host of filters — like date, location, content type, and even word count — and then share that content directly to every imaginable platform: Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Watch the Google position movement for your keyword.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JANUARY 25, 2018

Determine SEO effectiveness. (If You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. You might also want to note whether an SEO description exists or is coded correctly to show up as a snippet in the search results. And more facets. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. The process is not too different from choosing your top priority SEO keywords. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Here are a few: Roundup blog post.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

OCTOBER 8, 2018

It has fantastic potential to serve your needs, especially if your goal is SEO , but only if the context is right. Outrank a competitor for a valuable keyword. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I’m not saying don’t ever use YouTube.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

Due to his skill set, Christopher’s curation process is more technical than most content creators’ He uses a suite of SEO and social media analytics tools as well as custom-built software to clean up his social shares and prepare the content for the newsletter. HeidiCohen Click To Tweet. Click To Tweet. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. Your blog is owned media you support with quality content. My favorite blog plugin is Yoast for SEO.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Choose a relevant keyword with less competition but good traffic. Here are three angles (titles) for a spoke article on that subject: 10 Ways to Use Memes in Your Blog Posts.

Editorial Team 96

Editorial Team Post Content Creation Long Form Content 96