Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Powerful #SEO content is the equivalent of a best-selling novel that people gobble up, says @JuliaEMcCoy. Click To Tweet.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

JANUARY 7, 2019

Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. To look at content gaps on a page: Search for the primary keyword in Google. seosmarty Click To Tweet.

Editorial Team 99

Editorial Team Editorial Concept Content 99

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Optimization of content for chosen keywords.

Content Marketing 90

Content Marketing Marketing Editorial Team Search Engine Optimization 90

Content Marketing Institute

OCTOBER 22, 2018

So, which metrics give you deeper insights to improve your SEO strategies , and which don’t? SEO Click To Tweet. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. SEO Click To Tweet. Let’s get into it. Image source. Two words: paid ads.

Editorial Team 87

Editorial Team Keywords Medical Engineering 87

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. SEO Click To Tweet. Use the Keywords Everywhere plug-in to determine monthly search volume. 8+ Tools to Find Related Keywords for Your Content.

Content 111

Content Editorial Team Engineering Content Creation 111

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. They understand SEO and how to incorporate keywords naturally and in such a way that they deliver the visibility you desire.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

SEPTEMBER 19, 2018

Every content translator who came on board with us attended two internal workshops – basic SEO and advanced SEO – in one-on-one, in-person sessions. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. This is where we laid the foundation.

Editorial Team 99

Editorial Team Contractor Freelance Content 99

Content Marketing Institute

OCTOBER 24, 2018

Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Clustered keyword lists also help you create more in-depth and better structured content. . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 91

Editorial Team Content Editorial Communication 91

Content Marketing Institute

JULY 24, 2018

Do the SEO that most companies don’t. 1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Could you help them target certain keywords with their content? Because those high-paying freelance content jobs you lay awake dreaming about? Do they have a regularly-updated blog?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Topic clusters give #content teams a way to discover topics they might want to write more about. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. PaulRoetzer Click To Tweet. Performance.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Keyword selection. What’s a sweet spot with SEO?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. In addition, you probably don’t want to spend several hours doing keyword research for each post.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

JULY 17, 2018

SEO Click To Tweet. Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches.

SEO 86

SEO Editorial Team Keywords Engineering 86

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JUNE 27, 2018

domains) or keywords using a host of filters — like date, location, content type, and even word count — and then share that content directly to every imaginable platform: Click to enlarge. As you build a content library it can be easy to become fixated on SEO, keywords, and search queries. Second, Pinterest is visual.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Watch the Google position movement for your keyword.

Editorial 93

Editorial Editorial Team Collaboration Social Media 93

Content Marketing Institute

JULY 13, 2018

SEO best practices change as quickly as the algorithms that dictate them, but some cornerstones for gaining search visibility will never go out of style: Identify a target keyword , plus several longtail variations, and populate them throughout your post. Draft an irresistible title tag that includes your target keyword.

Promotion 97

Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

JANUARY 25, 2018

Determine SEO effectiveness. (If You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. You might also want to note whether an SEO description exists or is coded correctly to show up as a snippet in the search results. And more facets. Register today.

Content 105

Content Editorial Editorial Team Social Media 105

Content Marketing Institute

OCTOBER 8, 2018

It has fantastic potential to serve your needs, especially if your goal is SEO , but only if the context is right. Outrank a competitor for a valuable keyword. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I’m not saying don’t ever use YouTube. Who’s it for?

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. And if SEO is a big focus for you, you can take advantage of this opportunity to build a pillar piece of content with the help of other recognized brands in your industry. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Content 103

Content Editorial Team Promotion Social Media 103

Moz

DECEMBER 13, 2020

A tool called Twiangulate is a great and free option for doing that: Just specify the company name (or its Twitter handle) as a keyword and the tool will find all the Twitter profiles that include it: Now create a separate Twitter list to keep in touch with all of them. Website’s “About Us” page. Track your outreach activity.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Kayleigh Moore

JANUARY 12, 2023

The screening process helps the editorial team gauge a writer’s skill level and attention to detail. Search engine optimization (SEO.) While an idea might tick the boxes for specificity and relevance, if it’s not very interesting, no one will read it. This is also where the fact-checking and basic grammar review happens.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

JANUARY 29, 2018

Due to his skill set, Christopher’s curation process is more technical than most content creators’ He uses a suite of SEO and social media analytics tools as well as custom-built software to clean up his social shares and prepare the content for the newsletter. Using Moz , Nathan found a core keyword phrase (e.g.,

Editorial 110

Editorial Editorial Team Content Social Media 110

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Related Stories 194: 5 SEO Tools for Bloggers.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

AUGUST 6, 2018

It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. Sendible has most of the features you will find in other social media management tools: scheduling, automated sharing via RSS feed, analytics, team management, and keyword monitoring. Register today for Sept.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Choose a relevant keyword with less competition but good traffic. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 94

Editorial Team Post Content Creation Long Form Content 94

Content Marketing Institute

OCTOBER 20, 2017

Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! It can increase the interest of your audience, better entice them to share the content, and, ultimately, the increased traffic can boost your SEO (and you’ll stand out in SERP results.). your article is ready. Click To Tweet. Illustrations.

Blog Post 111

Blog Post Post Content Blog 111