Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Increase website authority via inbound links. You’re not the only website competing for attention. The result?

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

MARCH 22, 2018

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories. LukeKintigh Click To Tweet.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Powered

JULY 22, 2022

Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

FEBRUARY 15, 2018

Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Content type. Page title.

Editorial Team 102

Editorial Team Content Editorial Content Marketing 102

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. DudaMobile is an innovative website builder that supports PWAs, says @SEOSmarty. Progressive web apps (PWAs).

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

OCTOBER 15, 2018

Too much content, particularly on websites, is me-me-me – the brand only talks about itself. As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. Answers a question or solves a problem.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

APRIL 11, 2018

17 SEO Misfires to Avoid With Website Content Marketing. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How much does it cost?

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 15, 2019

Include a link to your website where possible. On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Use as a blog post. Blog posts incorporating video attract three times as many inbound links as those without video.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

Content Marketing Institute

JUNE 25, 2018

For example, if you’re a website host provider, you could search: Go Daddy ? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Twitter tip: Type a term followed by a space and a ?

Brand 99

Brand Content Editorial Team Social Media 99

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Let’s plug into Ahrefs’ Site Explorer the address of a website for gamers, Kotaku.com, to look at its organic search data for all countries. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Metrics can be misleading.

Editorial Team 85

Editorial Team Keywords Medical Engineering 85

Content Marketing Institute

JUNE 19, 2018

For example, let’s say you have a website selling small home appliances. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. No one post can provide all relevant tools in the space.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to check out your website content. Pitch to a website that has clearly stated submission guidelines, but ignore said guidelines.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

DECEMBER 4, 2018

But what if the goal is to get people to visit your website (i.e., Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. click), what can you do? eman_zabi Click To Tweet. What about you?

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

NOVEMBER 20, 2017

He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. His agency now uses Automated Insights with Google Analytics to automatically generate most of the text for their clients’ website reports. No one post can provide all relevant tools in the space.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Without further ado, let’s get down to some practical advice on how to speed up your website to make Google and your visitors happy. Click To Tweet.

Website 95

Website Editorial Team Landing Page Script 95

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MAY 29, 2018

With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. No one post can provide all relevant tools in the space.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

NOVEMBER 29, 2018

Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Here’s how: Make sure your internet browser is open in a tab. Over to you.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

JULY 17, 2018

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.

SEO 84

SEO Editorial Team Keywords Engineering 84

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Install a @Facebook pixel on your website & target audience through custom audience feature. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

SEPTEMBER 17, 2018

IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). No one post can provide all relevant tools in the space. Distribution.

Promotion 109

Promotion Content Social Media Editorial Team 109

Content Marketing Institute

JUNE 26, 2018

Enter third-party review websites. Add credibility to website and landing pages. Incorporate reviews and recognition from review websites on your site. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. Watch for videos. AusmericanGirl Click To Tweet.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

APRIL 12, 2018

To find out what your audience wants to know, conduct a poll on your website. The team then creates articles accordingly. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JUNE 27, 2018

What opened my eyes was Nicole Kohler’s article, The Powerful Content Curation Tool You’re Not Using : Pinterest may seem like just another fluffy, feel-good website full of cupcake photos and endless boards of shoes, but beneath its soft exterior lies the makings of a powerful content curation machine.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

SEPTEMBER 21, 2018

Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Invitations to appear on podcasts.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

OCTOBER 8, 2018

Even if you use the YouTube embed code on your website you’ll still run into issues. Prompt increase in warm traffic to a key area of your website. Options include YouTube, your website, and social media. HANDPICKED RELATED CONTENT: If You Aren’t Using Website Videos, You’re Missing These 3 Benefits. Use correct context.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

NOVEMBER 1, 2018

LinkedIn Website Demographics. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. No one post can provide all relevant tools in the space. Artificial intelligence (AI) for content marketing. MarketMuse. PathFactory.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. Plug in your site, a favorite industry website, your competitors’ sites, or all of the above. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

JANUARY 25, 2018

.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).

Content 104

Content Editorial Editorial Team Social Media 104

Content Marketing Institute

OCTOBER 26, 2017

To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Envision your website as if every single page were a landing page. Click To Tweet.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JANUARY 26, 2018

Its website publishing tool generates a separate ID that has to be manually logged into the calendar tool. That’s because the publishing tool’s ID lets teams keep track of all the places where the content is used on Rockwell’s website. No one post can provide all relevant tools in the space.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Social media posts.

Content 102

Content Editorial Team Promotion Social Media 102

Content Marketing Institute

JANUARY 4, 2018

Is there a <ul><li> list format on the website containing the list content? Putting together a strong FAQ page can help your website take over more featured-snippet real estate quickly. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Content 109

Content Editorial Team Keywords SEO 109