Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Gating content for lead generation.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Content Hacker

MARCH 2, 2023

Research Relevant Keywords and Topics 4. It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. More effective lead generation opportunities.

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Content Hacker

OCTOBER 25, 2022

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Websites with 400+ blog posts receive more than 2x the traffic of blogs with 301-400 posts. Remember, more blogs equal more opportunities.

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Bramework

OCTOBER 3, 2023

People patronize brands they trust, which is why it’s crucial for your blog to illustrate your expertise through engaging and informative content. By regularly churning out thoughtful, keyword-rich blog articles that directly answer users’ inquiries or solve their problems, you improve your site’s Search Engine Optimization (SEO).

Blog 105

Blog Blogging Search Engine Optimization Social Media 105

ContentWriters

JANUARY 4, 2023

Whatis.com , a revered encyclopedia of technology terms, defines a blog as a “frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.” Specialized eCommerce Blogs.

Finance 97

Finance Blog Blogging Education 97

Smart Blogger

JULY 5, 2023

Use keyword-rich content to enhance visibility in LinkedIn’s search results, but ensure it still sounds natural and engaging. This could include blog posts on industry trends, how-to guides, case studies , or webinars. This digital storefront is your chance to make a fantastic first impression.

Marketing 64

Marketing Lead Generation Utilities Construction 64

The Hoth

AUGUST 1, 2023

Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel. Stage one is to attract prospects to your website through keyword research and quality content. How do you conduct keyword research? Keyword difficulty score (KD).

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

MARCH 11, 2023

You can get content alerts to be the first company to see content that mentions your keyword. You can also get alerts when a competitor posts new content, so you’ll never miss anything. When you search any keyword, you’ll be shown a list of the top-performing content. Use it before you even start drafting a blog post.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Neil Patel

OCTOBER 18, 2021

SEO performance : Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance. Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. Hack #5: Blend in keywords from Google Suggest.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. No one post can provide all relevant tools in the space.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Bramework

AUGUST 20, 2023

Here’s a breakdown of how it all works: Provide value to your subscribers with your blog content. Include a crucial CTA (call to action) in every blog post. By obtaining email addresses from my own blog post, I’ve seen the value in building a loyal fanbase — and I don’t want to let them down!

Blog 98

Blog Blogging Freelance Brand Awareness 98

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Researching. njellering Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

ContentWriters

JULY 19, 2023

Improve Blogging Returns It’s a best practice to have a consistent, frequent blog posting strategy as one of the pillars of content marketing. HubSpot recommends posting to a blog between one and four times a week for smaller brands, and daily (or even more often) for larger brands.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Content Hacker

JUNE 30, 2023

To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content. You could also consider offering other incentives like downloadable resources or exclusive access to webinars related to the subject matter covered in your course.

Collaboration 78

Collaboration Blog Blogging Banking 78

Quick Sprout

JULY 19, 2022

Pro tip: Use Google’s Keyword Planner tool to see how often people search for a specific category or niche. This allows you to create and manage blog posts. Publishing a new blog post? Pitch your list at the bottom of the blog post. Step 9: Pick a Blogging Cadence. Selling consulting?

Blog 144

Blog Blogging Finance Freelance 144

ProBlogger

SEPTEMBER 28, 2016

Choose a Brandable Domain Name and Invest Your Blog’s Design. If you’re still looking for exact keyword match domains (EMDs), you need a change of mindset. Add Snapshots, Data References and Infographics To Your Blog Posts. Publishing 2000+ word blog posts is great. Source: Content Marketing Institute.

Brand 52

Brand Blog Blogging Lead Generation 52

Moz

JANUARY 22, 2019

Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content. This is because you’re sending a very specific audience to that page. Click to see a larger image.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

ProBlogger

FEBRUARY 23, 2016

There are several tools that can help you zero in on great content ideas: Google keyword planner that lets you research keywords and concepts related to your core ideas. Types of Content formats that Work Best for lead generation: Blog posts and articles. Enewsletters and online magazines. Community forum.

Content Creation 33

Content Creation Proofreader Marketing Content 33

Moz

APRIL 3, 2019

To get your content to perform well in paid search, it’ll need to be more niche and targeted to the keywords you’re bidding on, otherwise, your quality score will suffer. Blog posts. Blog posts are among the most common ways to rank well in organic search and acquire featured snippets. Goal: Organic acquisition.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks.

Content Marketing 109

Content Marketing Marketing Lead Generation Content 109

Contently

OCTOBER 25, 2023

The content should showcase your brand’s unique attributes, transitioning them from just a lead to a marketing qualified lead (MQL)—someone who’s shown interest in your products or services through specific marketing activities, indicating a higher likelihood of becoming a customer.

Agency 52

Agency Content Projects Utilities 52

Content Marketing Institute

DECEMBER 6, 2018

IEEE GlobalSpec used a proprietary model to find people who interacted with its videos or webinars to develop the circulation for the newsletter, according to Zander Wharton, senior account executive of Finn Partners. Shoes for Crews created #content for keywords w/ low search volume for a 100X increase in monthly visits.

Content Marketing 102

Content Marketing Brand Hospitality Contractor 102

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. Watch the Google position movement for your keyword. Content marketing offers great lead-generation opportunities. keyword research, writing, designing graphics, proofreading, social media marketing , and outreach). And many more formats and ideas.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. Automate email marketing.

Sales 65

Sales Landing Page Lead Generation Social Media 65