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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Your sales copy is about your product, right?

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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Sarah is a composite of various people who might be reading my blog, and she’s also a bit like my younger self. She wants to write persuasive sales copy without selling her soul. Otherwise you wouldn’t be reading this.

Writing 281
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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In sales copy, we don’t let readers wait long to find out the answers on questions. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.

Writing 187
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Prompt Engineering: A Guide for Bloggers and Content Creators

Income Diary

He would write a blog post to explain why he as a Top Copywriter was so excited about AI and why he was now a Prompt Engineer! (Or But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! Plus the deepest darkest pain point research prompts so your copy writes itself!

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Precious Metals Copywriter?

Susan Greene

To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. She can write: Compelling web copy, especially for your Home and About Us pages.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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7+ Conversion Copywriting Tips: Switch Surfers into Sales (2023)

Smart Blogger

Hence the short window of opportunity you have to grab attention and keep them reading your sales copy. For instance, this post is all about conversion copywriting. The question suggests a different audience to the one who is searching for persuasion techniques. That’s why your content must be on point instantly.