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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. Your sales copy is about your product, right? You may think Apple’s copy is about the iPhone but the words you and your are used twice as often as the word iPhone. Apple shows us that even in sales copy we can invoke the magic of three.

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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

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The Secret to Writing Effective Sales Copy

ProBlogger

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell something. What do they want?

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How Being a Good Listener Can Help You Write Effective Sales Copy

ProBlogger

The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger. This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else.

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

” This blog post is inspired by the delightful book One True Sentence: Writers & Readers on Hemingway’s Art , a collection of 38 interviews examining some of Hemingway’s most interesting sentences. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere.

Writing 288
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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

When I pick an idea for a new blog post, I always ask myself: What’s in it for you? Sarah is a composite of various people who might be reading my blog, and she’s also a bit like my younger self. She wants to write persuasive sales copy without selling her soul. Otherwise you wouldn’t be reading this.

Writing 281
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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In sales copy, we don’t let readers wait long to find out the answers on questions. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice.

Writing 187