The Hoth

JANUARY 2, 2024

2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down.

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The Hoth

DECEMBER 29, 2023

2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down.

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SEO Content Creation Digital Marketing Social Media 59

Grammarly

APRIL 12, 2024

The transformer architecture is also used in other popular generative AI tools such as OpenAI’s ChatGPT and Google Gemini. The logic behind Constitutional AI is that AI can be trained to moderate itself using a core set of principles. Google and Amazon are major investors. Claude 2 was released in July 2023.

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Fat Joe

SEPTEMBER 6, 2023

There are plenty of benefits if you stick to the rules and keep Google happy. If you stick to white hat tactics, you don’t have to worry about your search engine rankings dropping off a cliff with the next algorithm update. These websites crash out of the SERPs when Google catches up with them. But it does pose challenges.

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Fat Joe

SEPTEMBER 13, 2023

There are four key areas an SEO audit should cover: Core Business Stats While the out-and-out SEO audit features are, of course, the focus here, analysis should always start with a website’s current business performance, including conversions and competitor analysis. Ignoring website speed can lead to poor UX and failing Core Web Vitals.

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