How to Write What People Actually Want to Read: A 4-Step Process
Enchanting Marketing
OCTOBER 17, 2023
Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. When I pick an idea for a new blog post, I always ask myself: What’s in it for you? I see a blog post (or a course or a book) as a conversation with my reader. But here she is. At her desk.
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