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New 8th edition of The New Rules of Marketing and PR Publishes in May

David Meerman Scott

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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25 Books on Content Marketing

Kristi Hines

Do you want to go offline with a good book? In this post, I’ll share 25 books on content marketing. Content Marketing Books. Or find something to listen to on the drive to work?

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Book Marketing: How To Get Publicity For Your Book With Halima Khatun

The Creative Penn

How can publicity form part of your book marketing strategy? How can you research the best media and craft a pitch or a press release that might get you and your book some attention? Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

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7 Marketing Books to Read in 2023

Verblio

Episode 119 of Yes, and Marketing. Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again. Best overall marketing book of 2022.

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A Frankenstein Monster of Stolen Art

David Meerman Scott

I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.

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The Other Pitch Packages Authors Should Prepare

Jane Friedman

When we talk about “pitch packages” in publishing, we’re usually talking about an author’s query letter and synopsis (for fiction), or a book proposal (for nonfiction). Borrow one phrase from column A, one from column B, and make something new. In some cases, your publisher or PR rep will help get you booked on podcasts.

Copy 97
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Get Ready to Write A Successful PR Pitch

Dr. Rissy's Writing and Marketing

This week, we’ll be shining the spotlight on one specific aspect of PR: the human touch. According to Investopedia , “Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Writing a PR Pitch.

Writing 52