Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Identify Connected Keywords and Hashtags. Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Digital marketing agencies look for content writers to craft compelling stories for their clients. SEO Understanding : Writing for digital platforms means understanding SEO.

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Quick Sprout

FEBRUARY 19, 2023

Blogging is one of the best ways to build brand awareness, engage your audience, promote your products, and deliver value to your customers. List posts are great for SEO because they tend to contain lots of keywords (and links) spread throughout them. You can also use this template to compare topics and keywords.

Blog Post 77

Blog Post Post Blog Blogging 77

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You’ve done all your audience and keyword research , and you know what the messaging should look like.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Using location-based keywords . Setting up a Google business profile .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

The Hoth

JANUARY 24, 2023

Yet, that’s only a fraction of what a full-stack marketer has to do. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue. That’s why it’s best to hire more marketing positions as soon as you have the option. What types of content should they create?

Agency 96

Agency Recruitment Marketing Lead Generation 96

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Copywriter Collective

OCTOBER 31, 2023

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. How Copywriting Can Elevate Your Message Copywriting is an important cog in the digital marketing wheel. You then must follow that up with newspaper ads, blog posts, and follow-up emails.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

The Hoth

AUGUST 1, 2023

In the world of digital marketing, you provide value to your target audience with great content that educates, informs, entertains, and solves their pain points. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Inbound vs. Outbound Marketing: How Are They Different?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Hacker

FEBRUARY 21, 2024

For instance, if you’re in digital marketing, a post like “How to Execute a Successful Email Marketing Campaign” can be incredibly useful for beginners and experts alike. Twitter: Use advanced search filters to find specific discussions around keywords pertinent to your business.

Creativity 52

Creativity Blog Blogging Education 52

Intergrowth

NOVEMBER 6, 2022

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. Building a Content Marketing Strategy. It starts with doing keyword research related to your business.

Content Marketing 75

Content Marketing Marketing Content Agency 75

The Hoth

FEBRUARY 15, 2023

That reinforces the need for staunch product marketing techniques to differentiate your service from all the others. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Research Relevant Keywords and Topics 4. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. Video content can support your marketing goals through each stage of the sales funnel.

Agency 52

Agency SEO Script Brand Awareness 52

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? And the list of buzzwords grows every year.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

FEBRUARY 20, 2024

Topical authority is extremely beneficial for SEO because Google will start ranking you in the top spots for keywords related to your topical expertise with minimal effort required on your part. Stay tuned to learn how you can establish topical authority in your industry.

SEO 59

SEO Medical Digital Marketing Keywords 59