Moz

MARCH 16, 2021

And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. Learn how to use LSI keywords the right way. What are LSI keywords?

Keywords 56

Keywords SEO Engineering Digital Marketing 56

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? That core concept remains the same, though voice search does affect SEO in one way—length.

Search Engine Optimization 95

Search Engine Optimization Digital Marketing Content Collaboration 95

BKA Content

OCTOBER 4, 2023

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization “ SEO Like I’m 5 ” by Matthew Capala is your go-to resource for the foundational concepts of SEO. Capala is an accomplished digital marketing executive, speaker, and entrepreneur. How do I get started with SEO on my site?

Search Engine Optimization 72

Search Engine Optimization SEO Digital Marketing Concept 72

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? If you cater to a niche market, SEO may not provide a payoff since only a few people will search related keywords.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. It’s also not the easiest concept to catch on to. Think about it.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

BKA Content

FEBRUARY 28, 2024

If you rank high on page one when potential customers search for keywords such as “best general contractor in Dallas, TX,” you can count on a significant boost to website traffic. ” Content: You need high-quality blog articles, guides, and web pages (with keywords) to build an excellent reputation online.

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

BKA Content

NOVEMBER 18, 2022

You have probably seen a ton of articles expressing the importance of effective SEO writing to your digital marketing strategy, but do you really understand what it even means? Basic Concepts Behind SEO Writing. Before you can understand SEO writing, there are two basic concepts you need to grasp first. Organic Searches.

SEO 87

SEO Search Engine Optimization Writing Concept 87

The Hoth

FEBRUARY 22, 2024

This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers. Whenever a SERP feature or AI-generated Snapshot appears at the top of the results page for a keyword, you’ll always be at a disadvantage traffic-wise, even if you’re ranked in the #1 organic spot.

SEO 59

SEO IT Brand Awareness Keywords 59

ContentWriters

JUNE 14, 2023

Avoiding keyword stuffing. In digital marketing, two terms often come up: SEO content writing and content writing. This includes strategically incorporating relevant keywords, creating compelling meta descriptions, and structuring the content so search engine algorithms can easily understand and index.

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

Content Hacker

MARCH 15, 2023

Mark Schaefer An industry leader producing thought leadership content almost weekly is top digital marketer Mark Schaefer. You could pull almost any piece from his blog as a prime example of this type of content, but we’ll look at one piece in particular: “ Does social media marketing still matter? So, what does?

Long Form Content 94

Long Form Content Content Digital Marketing Concept 94

Contently

MARCH 14, 2023

Some people think SEO is an elusive “unicorn,” available only to the marketing elite. But digital marketing experts disagree. It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.”

SEO 91

SEO Content Marketing Marketing Content 91

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Identify Connected Keywords and Hashtags. Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. Use Keyword Research to Inform Your Search.

Content Management System 142

Content Management System Food Content Keywords 142

The Hoth

AUGUST 22, 2023

As a concept, domain authority has been around since 1999 when it was mentioned in a paper by John Kleinberg called Authoritative Sources in a Hyperlinked Environment. How to use domain authority As an example, let’s say that your eCommerce store has a DA score of 50, and you’re only able to rank in position #2 for your target keyword.

IT 98

IT SEO Concept Keywords 98

The Hoth

JANUARY 9, 2023

Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . The team at Google wants you to be able to search for a keyword and find the perfect information you need within a few minutes (or seconds). When and Why Do Google Knowledge Panels Appear? Things (companies, products, etc.). The good news?

Search Engine Optimization 116

Search Engine Optimization Concept Social Media SEO 116

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 4: Learn the Art of SEO In the digital world, copywriting and SEO are inseparable.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

FEBRUARY 20, 2023

How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. What Does an Event Marketing Manager Do? Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Hacker

MAY 19, 2023

Why you need to understand keyword research and SEO optimization (crucial for reaching a wider audience). If you focus on digital marketing agencies : Offer advice about creating high-quality content that drives organic traffic while adhering to SEO best practices.

Blog Post 96

Blog Post Blog Blogging Post 96

Smart Blogger

JULY 5, 2023

In this guide, we will pull back the curtain on the bounce rate, revealing how you can transform your site into a digital hotspot that readers can’t resist. Bounce rate is one of those jargon terms that digital marketers throw around, but what does it really mean? What is Bounce Rate? (& Why Does it Matter?)

Keywords 73

Keywords Digital Marketing Storytelling Utilities 73

Neil Patel

DECEMBER 1, 2021

Optimize some images, start ranking for keywords. Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Search engines use keywords to connect users and their searches with relevant information.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

Ads 81

Ads Creative Director Storytelling Advertising 81

ContentWriters

JANUARY 4, 2023

If you’re in digital marketing, you know about Neil Patel. Named a Top Ten marketer by Forbes, there is much to learn from this expert. It’s great for marketing basics, learning how to advertise, and handling customer service. They walk readers through every step by creating guides that simplify complicated concepts.

Finance 97

Finance Blog Blogging Education 97

Smart Blogger

JULY 27, 2023

Digital marketing agencies look for content writers to craft compelling stories for their clients. SEO Understanding : Writing for digital platforms means understanding SEO. Familiarize yourself with keyword research, meta descriptions , and how search algorithms work. The answer is just about everyone!

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. Origins of the Term “SEO” So when did the term “SEO”, or search engine optimization, become common in the online marketer’s vernacular? It has evolved from simple keyword stuffing to complex algorithms that take into account user experience and other factors when ranking websites.

SEO 96

SEO Search Engine Optimization Content Creation Engineering 96

Quick Sprout

FEBRUARY 19, 2023

List posts are great for SEO because they tend to contain lots of keywords (and links) spread throughout them. You can also use this template to compare topics and keywords. Ensure it gives readers enough information to grasp the concept. Then, move on to breaking down each concept in more detail.

Blog Post 77

Blog Post Post Blog Blogging 77

ContentWriters

MARCH 22, 2023

But more words are not better if they don’t add value, offer new ideas, define difficult concepts, or improve the quality of the reader’s experience. Include hyperlinks to other pages on the same website, with keyword-rich anchor text to increase user engagement while boosting SEO. Keep paragraphs short and use visuals.

Long Form Content 98

Long Form Content IT Electronics Content 98

BKA Content

NOVEMBER 30, 2022

A legal correspondent reports on criminal and civil cases while breaking down complex legal concepts and explaining jargon. Companies offering legal services need digital marketing just like any other business. Legal Content Creator. Title tags and meta descriptions.

Utilities 52

Utilities Writing Search Engine Optimization Content Creator 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

SEPTEMBER 30, 2021

However, you are bound to find that some people will misspell your brand name or other important keywords and hashtags you’re looking out for. While the two concepts are similar, there are some key differences. Ubersuggest is my personal keyword research tool which can double as a social listening research tool. ” you ask.

Social Media 101

Social Media Keywords Brand Engagement 101

Shorthand Content Marketing

APRIL 22, 2022

One of the main ways that they were getting new users to try their app was through inbound marketing. This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. I began by volunteering my time to work with them to help in any way that I could. .

Content Writer 52

Content Writer Writer Healthcare Content 52

The Hoth

MAY 18, 2023

Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. If you aren’t using target market and context relevance in your digital marketing strategy, now is the time to start.

Construction 98

Construction Contractor Search Engine Optimization Text 98

Intergrowth

MARCH 24, 2023

Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss. The only issue with this concept is that making it as an affiliate marketer is no easy feat. So how do you build a successful affiliate marketing business?

Marketing 88

Marketing Landing Page Text Advertising 88

Neil Patel

DECEMBER 3, 2019

Like when you search Google for any query sure you can use browser extensions like Keywords Everywhere to get some data or SEOquake or the Mozbar… but what you can’t get is that Ahrefs or SEMrush experience when you are just on a Google Search results page. It’s not natural in our workflow.

Marketing 143

Marketing Food Copy Concept 143

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133