The Hoth

MAY 9, 2024

For example, there are plenty of articles out there claiming that SEO consulting is a ‘side hustle.’ It refers to promoting a brand’s products and services through digital channels, such as: Search engines through SEO (search engine optimization) Email Social media Digital content (videos, blogs, infographics, etc.)

Digital Marketing 52

Digital Marketing Marketing Copywriter Copywriting 52

Smart Blogger

JUNE 9, 2023

All types of businesses use content marketing, from individual consultants and solopreneurs, to large media and ecommerce companies. Content Marketing Acts as the Engine for All Other Marketing Efforts The majority of content-driven sales won’t show up as “last touch” conversions. Why is Content Marketing Important?

Content Marketing 87

Content Marketing Brand Awareness Marketing Content 87

The Hoth

NOVEMBER 15, 2022

These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. . Organic impressions .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. How Content Marketing Retains Customers Gone are the days when making a sale was the end goal.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

The Hoth

OCTOBER 20, 2022

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . Besides brand awareness and CTR , here are a few other things PPC can achieve: Generate more leads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. SEO = Search Engine Optimization.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Complicated sales cycles The sales funnel for a SaaS company is very complex, and it requires creating a boatload of content for various funnel stages. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

AUGUST 1, 2023

Once you’ve attracted prospects to your website, you can provide further content to guide them down your sales funnel with the ultimate goal of conversion. With landing and product pages designed to convert, the natural flow of your sales funnel will handle the conversion process for you. The work’s not done there, though.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

The Hoth

JANUARY 10, 2023

If so, you likely need a search engine optimization (SEO) strategy in place, something that’s essential for any business in the modern age, regardless of industry. . For the real estate industry , consider that 97% of home buyers searched the internet for property in 2021. . Local listings. your marketing spend. .

SEO 105

SEO Construction Keywords Engineering 105

The Hoth

NOVEMBER 21, 2022

If so, you likely need a search engine optimization (SEO) strategy in place, something that’s essential for any business in the modern age, regardless of industry. . For the real estate industry , consider that 97% of home buyers searched the internet for property in 2021. . Local listings. your marketing spend. .

SEO 105

SEO Construction Keywords Engineering 105

Quick Sprout

AUGUST 5, 2022

If you need legal consultation, Rocket Lawyer is a great option. Social media is an excellent way to connect with potential and current customers, promote your brand, and drive traffic to your website. Doing all of these things will help you build brand awareness, generate leads, and attract customers. Rocket Lawyer.

Government 111

Government Social Media Search Engine Optimization Consulting 111

Intergrowth

MARCH 5, 2023

It’s typically used in sales (i.e., Even if you’re just trying to get potential customers to call you for a free consultation, then every scheduled call is a conversion. If they fall into your target demographic, you might move them into the next level of your sales funnel and reach out with a personalized email.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

DECEMBER 19, 2022

If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . With a savvy SEO strategy in place, you will generate a ton of organic traffic that you can convert into leads and sales. That way, you’ll be able to pick up a few sales in addition to avoiding duplicate content. .

SEO 103

SEO Keywords Engineering Search Engine Optimization 103

Moz

MARCH 14, 2019

So first off, SEO is search engine optimization. Example: "Grow our online soccer jersey sales to a web-savvy, custom heavy audience.". So we want to grow our online soccer jersey sales. In order to do that, we have marketing goals that we want to achieve, things like we want to build brand awareness.

SEO 73

SEO Brand Awareness Search Engine Optimization Keywords 73

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 133

Sales IT Search Engine Optimization Content 133

Neil Patel

JUNE 1, 2021

Here are a few more reasons why you should create a gift guide for your e-commerce site: Gift Guides Boost Brand Awareness. One of the most significant reasons to create a gift guide is to help boost brand awareness. As a result, you’ll enjoy a boost in brand awareness. Gift Guides Can Increase Sales.

Brand Awareness 124

Brand Awareness Content Social Media Search Engine Optimization 124

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. You can easily segment those people by: Industry (like accounting vs. consulting) Location (big cities) Job title (middle managers vs. VP and C-level). A great way to start is with a conversion-based Facebook ad campaign. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 31, 2021

You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts). Would you immediately talk sales in their face?

Website 145

Website SEO Recruitment Brand Awareness 145

Backlinko

MAY 14, 2024

But a consulting agency might only dedicate 5% of its budget to marketing. Because personal relationships and referrals are more effective for the consulting industry. Say you want to grow sales by 15% over the next 12 months. Signup forms that promise exclusive access to new products or sales are also effective.

Marketing 70

Marketing Social Media Keywords Engineering 70