Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Email Content Marketing ROI Statistics.

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Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website.

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ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. Frequently publishing new blog posts shows Google and other search engines that your brand is active and relevant.

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Bramework

DECEMBER 1, 2023

Rather than pitching products or services directly… Content marketing aims to provide readers with informative and engaging content that builds trust and establishes the company as an authority in their industry. There are several key reasons why high-quality content marketing is so critical for brands today.

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The Hoth

OCTOBER 19, 2023

In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. For instance, if you try to publish content before conducting keyword research, your SEO efforts won’t get very far. Why is that?

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BKA Content

MAY 18, 2023

Guest blogging is one of the very best ways to get backlinks for your content without you having to rely on the masses linking to you first. Guest blogging involves writing guest blog posts that other sites will let you publish on their site. So instead of posting on your own site, you write a post for free for someone else to publish.

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Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Jason Schemmel , Harper Collins Christian Publishing. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Don’t be tortured by needing 100% original content.

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The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Stay tuned to learn how you can establish topical authority in your industry.

SEO 59

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Intergrowth

NOVEMBER 6, 2022

There’s an added benefit as well: Strong content marketing efforts lend credibility to your brand. By publishing shareable articles about your niche, you’ll build a reputation as an expert in your industry. Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results.

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Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. What To Look for in a Content Marketing Specialist.

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Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Jason Schemmel , social media manager, Harper Collins Christian Publishing .

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Moz

JANUARY 28, 2019

Links are earned or editorially placed Editorial links are links added naturally by sites and pages that want to link to your website. The foundation of acquiring earned links is almost always through creating high-quality content that people genuinely wish to reference. Tip: Earned mentions are often unlinked!

SEO 51

SEO Brand Awareness Editorial Engineering 51

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. While traffic is important, not all traffic generates leads.

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Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

SEPTEMBER 21, 2018

Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

FEBRUARY 20, 2018

Your audience personas and buyer’s journey – defining characteristics of the one audience that will benefit most from your content, their current user state, and an estimate of how their needs and goals may evolve. Learn more about brand awareness content. joderama Click To Tweet. Stay tuned for next steps.

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Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Set your editorial calendar.

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Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. You can't get results if you haven't identified your #content marketing goals, says @joderama. Click To Tweet.

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Neil Patel

JUNE 22, 2021

Follow these simple steps to gain access to hundreds of keyword opportunities you can use to build engaging content. Remember, the more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.

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Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Great Content Marketers Think About Value.

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Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

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Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

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