The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Sales content.

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Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions. The end goal?

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Hacker

DECEMBER 16, 2023

To truly connect with your audience in today’s content-saturated digital world, you need to know how to craft a content marketing strategy. In my experience, producing content is half the job. You HAVE to drive traffic, strategically so, and build your brand awareness. Think of it as a map.

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Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Which content types play well with B2B audiences.

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Content Marketing Institute

FEBRUARY 20, 2018

Your audience personas and buyer’s journey – defining characteristics of the one audience that will benefit most from your content, their current user state, and an estimate of how their needs and goals may evolve. Learn more about brand awareness content. Learn more about lead generation content.

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ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? Here’s a closer look at what you can do.

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Shorthand Content Marketing

MAY 8, 2022

And they do it with a strategic content plan in mind that can be measured and built upon over time. Sometimes known as inbound marketing, this is the job of attracting new business by offering value first before asking for a sale. What is a Content Marketing Specialist? What To Look for in a Content Marketing Specialist.

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Intergrowth

NOVEMBER 6, 2022

Content marketing is about creating and sharing content that your customers and audience find useful. That faith encourages them to embark on (or continue) the customer journey through the sales funnel. Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars).

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Content Marketing Institute

DECEMBER 27, 2017

With stakeholder support, you can move on to develop the core building blocks of a content-first strategy. If your content program could only achieve one goal, what would it to be? Bring in more sales leads? Creating an actionable editorial plan. Align your content ideas with your business goals.

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Content Marketing Institute

FEBRUARY 6, 2018

You can't get results if you haven't identified your #content marketing goals, says @joderama. Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Where content fits in your marketing plan. Click To Tweet.

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Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). Explore the company’s sales funnel. Any questions, or just want to chat about creating good content?

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BKA Content

MAY 18, 2023

Good goals include some of the following: Driving traffic Increasing leads Raising your conversion rates Developing customer engagement Raising brand awareness Increasing sales You may have a few different goals, but it is best to prioritize your goals and concentrate on just a few at first.

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Neil Patel

JUNE 22, 2021

Content marketing ticks nearly every box for your business. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Content marketing isn’t just good for customers; it drives profits.

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Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Sales and profitability. Describe your ideal brand voice in three words. Audience engagement.

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BKA Content

FEBRUARY 25, 2023

Increased Leads and More Sales As a small business, it is important to find more potential customers to convert into sales. Increased Leads and More Sales As a small business, it is important to find more potential customers to convert into sales. What do all of these content marketing benefits have in common?

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Content Marketing Institute

JANUARY 28, 2019

This is where the differences between the approaches of branded, native, content marketing, and content strategy really rear their head. Too often, nascent content teams are assembled with no separation of approach. Increased subscribers to their content platforms. Increased demand to fill the sales pipeline.

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Intergrowth

APRIL 9, 2023

Content marketing departments have broader goals. They manage the day-to-day operations of a company’s marketing department, directing content creators and overseeing marketing campaigns. The content strategist often plays a key role in the SEO process, identifying opportunities to rank high on search engine results pages (SERPs).

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The Hoth

OCTOBER 19, 2023

As a result, the link returns an error message, and any user clicking on it won’t be able to access your content. This becomes a real problem when links to your most important content become broken (such as a product page that provides you with lots of sales).

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Content Marketing Institute

OCTOBER 29, 2018

Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals. On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

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