Contently

NOVEMBER 29, 2023

Content Clusters: Around each topic pillar, you’ll create cluster content , which are smaller, related pieces of content that delve into the specifics of the broad theme the pillar represents. Take this example from The Content Strategist in Contently’s publication settings.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

BKA Content

NOVEMBER 8, 2022

Whether you are trying to form a strategy to revive a struggling business, or you are starting a business in a recession, content marketing is the key to your success. It involves creating compelling content and sharing it through online methods of communication. Popular forms include blog posts, videos, and social media content.

Content Marketing 79

Content Marketing Marketing Content Insurance 79

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Better engagement on your social media posts? Let’s take a look at the statistics. More sales?

Marketing 145

Marketing Brand Awareness Social Media Education 145

Bramework

JANUARY 7, 2023

Being able to leverage all the opportunities that come with Search Engine Optimization (SEO) and social media marketing leads to an immense potential to expand your organic reach online. Quality content. What is a Website Content Writer? Social Media Posts. The key to getting there?

Content Writer 98

Content Writer Writer Website Script 98

The Hoth

NOVEMBER 15, 2022

For example, it may be that a prospect spent weeks reading content about your products that they found in the organic search results. . If your employees handle blog writing, content creation, and other marketing efforts, you need to factor their wages into your costs. . Yet, the goal of every business isn’t always a sale.

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Bramework

AUGUST 20, 2023

Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. Here’s a breakdown of how it all works: Provide value to your subscribers with your blog content. However, we can’t deny that pop-ups are effective lead generation tools.

Blog 98

Blog Blogging Freelance Brand Awareness 98

iWriter

JUNE 20, 2023

The impact of SEO on driving website traffic and generating high-quality leads is undeniable. Studies have shown that SEO has the potential to drive over 1,000% more traffic compared to organic social media efforts, as reported by BrightEdge. Content creation: Develop valuable and relevant content for users.

SEO 52

SEO Search Engine Optimization Utilities Brand Awareness 52

Bramework

JULY 6, 2022

It’s not just about finding content writers, it’s about finding quality, accountable people that can help your content stand out. . Content is a huge part of your lead generation strategy (or should be!) Our purpose is to help brands grow through content. Step 6: Post on Social Media.

Blog Writer 52

Blog Writer Writer Landing Page Content Writer 52

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. Invest in content of the highest quality. Not at all.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. In the past, content from social media platforms like Instagram and Facebook wouldn’t be indexed on search engines like Google. Social media is a two-way street.

SEO 97

SEO Keywords Social Media Engagement 97

Fat Joe

APRIL 20, 2022

All social media platforms want to make sure that their users stay on their platform for as long as possible. And while they didn’t have complete control over this just a year ago, it now makes complete business sense for brands to keep their users on the platform. Use The New Lead Generation Ad. Hear me out….

Ads 52

Ads Brand Awareness Lead Generation Script 52

The Hoth

NOVEMBER 9, 2022

For instance, the temptation to waste time on social media and YouTube may prove to be too great at times, causing you to procrastinate and tank your productivity. . If your writing has a goal (newsletter sign-ups, product sales, lead generation), you need to master the call to action ( CTA ). .

Writing 105

Writing Proofreader Copywriter Copywriting 105

Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Because when you have clear targets, every piece of content serves a purpose.

Content Creation 52

Content Creation Proofreader Content Brand Awareness 52

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget.

Content 78

Content Writing Search Engine Optimization Freelance 78

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. 

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Hoth

JANUARY 24, 2023

Between social media channels, freelancer websites, internships, and specialty job boards, there’s a massive talent pool of marketers just waiting for you to call them. They also have to focus on building brand awareness, generating and nurturing leads, and finding ways to increase revenue.

Agency 96

Agency Recruitment Marketing Lead Generation 96

Shorthand Content Marketing

JULY 22, 2022

This article will look at content engagement and social media engagement and different ways to measure your content marketing’s success. A Definition of Content Engagement. Content engagement is any action a person takes on a piece of online content or web page.

Engagement 52

Engagement Content Brand Awareness Social Media 52

ContentWriters

DECEMBER 6, 2023

It builds trust, which supports lead generation and client retention. Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. It gives you a better idea of your content’s effectiveness. B2B content takes significant time and expertise to produce.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Smart Blogger

SEPTEMBER 18, 2023

Social media marketing Digital marketing strategy Copywriting Content marketing And many more. They leverage the power of digital platforms to boost brand awareness , generate leads, and drive conversions for their potential clients.

Digital Marketing 69

Digital Marketing Agency Marketing Social Media 69

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!).

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. 

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Shorthand Content Marketing

MAY 8, 2022

Many business owners are focused on gaining higher lead conversions or increasing brand awareness, but they miss the fact that most customers are immediately interested in what they offer. They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. In the current world of content creation, the mindset is all about volume. 3) Marketing Rebellion by Mark Schaefer.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

JULY 19, 2023

SEO is a longer-term approach that hinges on your ability to consistently produce new pieces of content with a targeted keyword strategy. This strategy propels your site to higher rankings in search results, driving brand awareness, traffic, and leads to your site. How Do You Begin to Scale Content Creation?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Fat Joe

MAY 5, 2023

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 Have some more ideas on how to generate leads for SEO services?

SEO 105

SEO Agency Lead Generation Education 105

Contently

JULY 19, 2022

. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Take the Mailchimp website as an example.

Sales 133

Sales IT Search Engine Optimization Content 133

Content Hacker

MARCH 2, 2023

These ads are pushed out to them, interrupting their experience of that channel (whether you create a TV ad, a social media ad, or a paid search ad). Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. Heightened customer loyalty.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

The Hoth

AUGUST 1, 2023

It’s because the quality content you release to attract customers will establish you as a thought leader in your field, meaning your customers will look to you whenever they need information. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Social sharing CTAs.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

The Hoth

NOVEMBER 30, 2022

Social media posts . Content marketing . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . In this scenario, paid ads, social media posts, and blog articles are the most effective types of content for TOFU prospects. .

Marketing 105

Marketing Education Construction Landing Page 105

Content Marketing Institute

FEBRUARY 6, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness : Getting discovered by the right consumers. Lead generation : Identifying and qualifying consumers who are most likely to become customers. For example, content marketing works well with: Native advertising.

Content Marketing 110

Content Marketing Marketing Content Brand Awareness 110

Content Marketing Institute

OCTOBER 8, 2017

They’re literally saying, “If (brand) does it, it must be worth trying.” The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). If your content is about a process, take screenshots at each step, advises @JDScherer.

Content Creator 104

Content Creator Audience Script Content 104

The Hoth

DECEMBER 7, 2022

On the other hand, companies targeting Gen Z’ers and millennials will have more success producing video content on social media platforms like YouTube, TikTok, and Instagram. . How do you know which type of content/advertising to focus on? blogs, videos, emails, social media , etc.). . Leads generated.

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Review emails, social media comments and online queries. Ideas include: 3.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Lead generation. video, infographics) or content platforms (e.g., social media).

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Neil Patel

OCTOBER 18, 2021

Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website.

Content 134

Content Content Creation Social Media Promotion 134