Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

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Blog Blogging Brand Awareness Search Engine Optimization 98

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.

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Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Article Writing

NOVEMBER 16, 2022

John is recognized as a thought leader in PropTech (property technology), whose work has been published in several articles, including the interaction of real estate with the future of work, artificial intelligence (AI), and modernization. Remember, thought leadership is not just meant to benefit you, but your business, too.

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Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

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The Hoth

MARCH 14, 2023

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales.

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ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

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Content Content Creation Search Engine Optimization Content Marketing 52

Income Diary

OCTOBER 22, 2022

A profitable content marketing strategy is the best thing you can do to grow your blogging business. Yet, so many bloggers fail to create content with profit in mind. How To Create Profitable Content. A whopping 96% of content marketers have stated that content has helped them to develop a credible and trustworthy brand.

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BKA Content

MAY 18, 2023

The key is through content marketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before. A full arsenal of content pieces and media will help you optimize your marketing strategy.

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Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Digital Marketing Strategy Your digital marketing strategy is your “plan of attack” for reaching potential customers online.

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Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. One company paying another to publish the content. What things, exactly?

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Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

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Bramework

OCTOBER 9, 2023

Applying SEO best practices also teaches precision in using keywords while maintaining readability – a balance crucial for successful content marketing. By consistently creating valuable content in your chosen niche, you establish yourself as an authority and gain recognition from your audience.

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Bramework

OCTOBER 26, 2023

Effective content curation strategies do not have to be difficult. The quick-moving nature of content marketing and its explosive growth has led many bloggers to focus on having a more solid content strategy in place. Check for accurate information, reliable references, and reputable scholars or publishers.

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Bramework

AUGUST 10, 2022

In this article we will cover the 9 steps to convert social media to sales for your business: Choose your Social Networks Wisely Optimize your Social Profile Convert your Landing Pages Publish your Passion Educate your Audience Create Posts Built for Partnerships Cadence of posts Hashtag Usage Timely Responses. Publish Your Passion.

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Content Powered

JUNE 25, 2022

Setting goals helps you align your content marketing strategy toward one end. Long-term" goals in content marketing are generally around a year or two before you start to build brand awareness. Step 3: Decide What Forms of Content to Produce. Now that all of the above is done, it's time to publish.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

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Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Generating Leads with End-to-End Content Platforms.

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Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

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Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

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Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 101

Content Marketing Institute

OCTOBER 8, 2018

I’ve seen it harm brands often without them realizing it. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

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Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether.

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Projects Landing Page Editorial Brand Awareness 96

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Marketing Landing Page Content 145

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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CoSchedule

JANUARY 6, 2023

A product launch is a company’s coordinated effort to debut a new product on the market. Product launches increase brand awareness, grow bottom-line profits, and improve competitive advantage for the business. CoSchedule’s Actionable Marketing Institute course on “Product Launch” guides you through organizing a product launch.

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Script Social Media Landing Page Projects 52

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

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Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Interest Rate: The percentage of interested publisher replies to pitches per the number of total pitches sent. media mentions) secured per the number of total pitches sent.

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Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Recent statistics show that B2B marketers that use blogs receive 67% more leads than those that do not. Boost company visibility or even ameliorate your brand image.

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Blog Blogging Landing Page Lead Generation 55

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

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