Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Content marketing strategy as a sub-discipline.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. 11, PNR goes on hiatus.

Publisher 97

Publisher Publishing Publishing Editorial 97

Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. For example, when I find myself having multiple projects to work on, it can be helpful to set up a content calendar so I can see the end in sight.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Publish for the sake of publishing.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 97

Manufacturing Content Marketing Marketing Editorial 97

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more. What tasks do you automate?

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 96

Content Marketing Marketing Content Creativity 96

iWriter

FEBRUARY 29, 2024

Developing a Content Strategy A content strategy is essentially a roadmap that guides your content’s creation, publication, and distribution. It lays out the goals, target audience, types of content to be created, and the platforms on which it will be published.

Engineering 52

Engineering Editorial Content Content Creation 52

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Carl Maxwell joins as VP, Public Policy.

Architecture 83

Architecture Agency Finance Editorial 83

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 123

Content Freelance Content Marketing Editorial 123

Make a Living Writing

APRIL 15, 2024

Editing and proofreading Editing and proofreading are indispensable services for authors, publishers, businesses, and academics. Remote editors polish written content by improving clarity, coherence, and overall quality. from the Editorial Freelancers Association) to enhance your credibility. publishing, self-help).

Freelance 73

Freelance Proofreader Portfolio Persuasion 73

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 104

Content Marketing Marketing Content Retail 104

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Source: Content Marketing Institute ).

Content Marketing 90

Content Marketing Marketing Content Advertising 90

Buffer

DECEMBER 5, 2023

We’ve published 17 guest posts that have brought in over 26,000 pageviews to the blog, with some pieces performing as well as in-house content. This means we receive many pitches we can’t publish, but it has helped us maintain the quality we strive for on the blog. Here are some of our favorites.

Post 113

Post Editorial Proofreader Communication 113

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 87

Content Marketing Government Marketing Food 87

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Few content teams have someone with such a keen eye for facts. Few content teams have someone with such a keen eye for facts.

Content 101

Content Editorial Publisher Publishing 101

Elna Cain

JULY 16, 2023

They have a job board, an academy for new writers, and a publishing platform. Ed2010 This job board – the Talent Fairy – from Ed2010 mostly has editorial writing jobs. Comment on Ideal Client Posts Connect with founders, content marketers, editors, copywriters and other freelancers on LinkedIn.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 91

Content Creation Content Projects Freelance 91

Publishing Trends

APRIL 6, 2023

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst. Christopher M.

Art Director 60

Art Director Entertainment Agency Finance 60

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Create content efficiently and at scale.

Management 86

Management Freelance Content Management System Content 86

Article Writing

NOVEMBER 16, 2022

John is recognized as a thought leader in PropTech (property technology), whose work has been published in several articles, including the interaction of real estate with the future of work, artificial intelligence (AI), and modernization. We’ll then produce high-quality, engaging content that will build clout and help you be everywhere.

IT 72

IT Editorial Contractor Utilities 72

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 77

Content Marketing Marketing Content Search Engine Optimization 77

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. They stop and read because they’re interested in the content iQ is publishing.

Audience 107

Audience Editorial Team Editorial Social Media 107

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 59

Content Freelance Content Marketing Editorial 59

Neil Patel

JULY 28, 2021

Step #4: Measure Your Results for Your Content Strategy. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute.

IT 141

IT Content Social Media Brand Awareness 141

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Buffer

DECEMBER 5, 2023

We’ve published 17 guest posts that have brought in over 26,000 pageviews to the blog, with some pieces performing as well as in-house content. This means we receive many pitches we can’t publish, but it has helped us maintain the quality we strive for on the blog. Here are some of our favorites.

Post 52

Post Editorial Proofreader Communication 52

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website?

Freelance 126

Freelance Writing Portfolio Proofreader 126

The Creative Penn

NOVEMBER 25, 2022

Consolidation in the traditional publishing industry over the last decade has resulted in many more editors working as freelancers, so authors have a wealth of professionals available for hire in every genre. The editor can assess what level your manuscript is at, and you can decide whether their editorial style is right for you.

Proofreader 98

Proofreader Editorial Creativity Construction 98

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 93

Brand IT Editorial Team Social Media 93

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 75

Management Electronics Media Architecture 75