Remove Brand Awareness Remove Content Marketing Remove Education Remove Lead Generation
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Mastering the Most Important Content Metrics for 2023

Contently

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Are you meeting their needs?

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How To Write an Effective SEO Content Brief

ContentWriters

They conserve resources and maintain productivity by eliminating confusion and avoiding unnecessary rounds of content revisions. When Should You Use an SEO Content Brief? Your overall content marketing strategy may encompass diverse types of assets, and you may use general content briefs for all of them.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Creating Content for Engagement vs. Conversion. Gating content for lead generation.

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With social e-commerce generating leads through live video or influencer haul videos, you need to make video a priority to help you stand out. SEO Without Branding Is Not Enough SEO is always changing.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

But first, I wanted to back it up with some facts about good content. According to Quoracreative , these facts about content marketing may make you rethink your strategy: On average, 4 out of 5 Americans are online daily reading blogs. Content marketing ROI can be up to three times as compared to the paid search.

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How to Use Twitter Trending Topics in Marketing

Neil Patel

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. Speaking to the issues that your target market is truly passionate about can help you feel relatable—and can work for the greater good by sharing resources or education.

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