Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Creating Content for Engagement vs. Conversion.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 111

Content Marketing IT Marketing Brand Awareness 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 128

Content Marketing Marketing Social Media Search Engine Optimization 128

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Hacker

OCTOBER 26, 2023

So, you’ve got a knack for crafting engaging content? The truth is, creating captivating content isn’t enough. The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy.

Content Marketing 79

Content Marketing Marketing Content Brand Awareness 79

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 92

Content Marketing Marketing Long Form Content Content 92

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”?

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Content Hacker

DECEMBER 16, 2023

To truly connect with your audience in today’s content-saturated digital world, you need to know how to craft a content marketing strategy. In my experience, producing content is half the job. You HAVE to drive traffic, strategically so, and build your brand awareness. Think of it as a map.

Content Marketing 52

Content Marketing Brand Awareness Marketing Content Creation 52

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 109

Content Marketing Brand Awareness Marketing Content 109

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Smart Blogger

JUNE 13, 2023

And that’s precisely where digital marketing campaigns enter the picture. We’re talking tailored, engaging social media posts, captivating email newsletters, and sizzling content that doesn’t just blend into the background noise but compels clicks and seriously boosts conversions. More sales?

Digital Marketing 88

Digital Marketing Sales Marketing Social Media 88

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Blogtrepreneur

JANUARY 18, 2023

This is true for businesses looking to engage their audience. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia. They’ll feel more connected to the content.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

Sales 135

Sales Social Media Government Script 135

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Shorthand Content Marketing

JULY 22, 2022

When it comes to content marketing, everyone wants better and higher content engagement. . All those hours we invest in writing, recording, posting, and sharing content should hopefully count for something. . However, the problem is that when it comes to content engagement, it is a broad concept. .

Engagement 52

Engagement Content Brand Awareness Social Media 52

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 68

Content Marketing Marketing Content Content Creation 68

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. PamDidner Click To Tweet.

Sales 92

Sales Content Marketing Marketing Content 92

Express Writers

NOVEMBER 1, 2022

Planning in advance and creating a holiday content marketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness.

Content Marketing 82

Content Marketing Marketing Content Brand Awareness 82

Blogtrepreneur

OCTOBER 24, 2022

Creating a content marketing strategy is only half the battle. Fortunately, there are a few key indicators that you can use to gauge the success of your SEO association with content marketing strategy. You’ve put a lot of time and effort into your content marketing strategy. Congratulations!

Content Marketing 45

Content Marketing Brand Awareness Marketing Lead Generation 45

Article Writing

MAY 31, 2023

Outsourcing your content marketing efforts can provide numerous benefits for businesses looking to scale. By partnering with an experienced content marketing agency, you can tap into specialized expertise, including strategy development, content creation, and social media management.

Content Marketing 52

Content Marketing Content Creation Content Management System Marketing 52

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 79

Content Marketing Marketing Content Finance 79

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Neil Patel

DECEMBER 13, 2021

Sponsored Content Ads are a great form of social advertising, and especially if you want your content marketing efforts to go to the right people. Types of sponsored content ads can be broken into: Single Image Ads: These ads include one image and are a simple, effective way of reaching your target audience.

Ads 126

Ads Sales Social Media Advertising 126

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Are you meeting their needs?

Lead Generation 126

Lead Generation Content Brand Awareness Sales 126

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

BKA Content

MARCH 29, 2024

Meta recently revised the reach and frequency goals for campaigns with awareness and engagement objectives. How Long Should You Run Awareness Ads on Google? Awareness campaigns in Google Ads should run for at least one month. Awareness campaigns in Google Ads should run for at least one month.

Ads 93

Ads Brand Awareness Search Engine Optimization Advertising 93

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. One of the beautiful benefits of blogging is that it is a portal to the world without coming off as a cheesy sales pitch. How do you build culture in your content ?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Brand Awareness 119

Brand Awareness Content Content Marketing Keywords 119

Digifloat

DECEMBER 21, 2022

Content is now at the front and center of most business strategies. Even at Digifloat, we prioritize investing in content marketing and have been doing this for years. We can write a book about how a small business should approach content marketing and create a fail-proof strategy. 12 Content Marketing Ideas.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Bramework

JANUARY 15, 2024

Affiliates are typically independent marketers seeking commission, while partners may receive different types of compensation and collaborate on deeper levels with companies. Affiliate marketing has evolved from a niche medium to a primary sales driver , with the potential for massive growth and sales.

Collaboration 105

Collaboration Content Creator Blog Blogging 105

Shorthand Content Marketing

FEBRUARY 15, 2023

When you hear the words “content marketing,” you probably immediately think of written content such as blogs, articles, videos, and pictures posted on social media. While these content types are crucial to any content strategy, they are not what actually makes it successful.

Content Marketing 52

Content Marketing Marketing Content Social Media 52

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? When Should You Use an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98