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10+ Practical Brand Awareness Strategies for 2023 (& Beyond)

Smart Blogger

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? In today’s competitive market, it’s not just about being seen — it’s about being remembered. So, are you prepared to take your brand from being known to unforgettable? So how do you empower these ambassadors?

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Content Marketing Metrics that Matter

Verblio

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

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How Content Marketing Helps Business Growth

Content Hacker

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

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Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

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Why Is Content Marketing Important for SaaS Companies?

ContentWriters

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. PamDidner Click To Tweet.

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Why Video Content is Essential for Any Business | Content Marketing in Australia

Blogtrepreneur

The benefits of video content are endless. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia. Not only that but using video can also lead to higher conversion rates and more sales. It also increases conversions and sales.