Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

ProBlogger

JANUARY 30, 2013

But when was the last time you heard that about a content marketing strategy? An effective content strategy can cost as little as the time it takes to create. Knowing where you want to be should be the first step in your journey with content marketing. What kind of content could achieve this? You should!

Brand Awareness 40

Brand Awareness Content Landing Page Lead Generation 40

Neil Patel

JANUARY 20, 2021

Reason 1: Nurture More Leads and Organic Conversions. Many people use social media solely for brand awareness. Lead generation is one of the missed opportunities. It also happens to be the linchpin of any successful marketing campaign. Organic reach is important for several reasons.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Bramework

OCTOBER 19, 2023

Across the web, we found that the average landing page conversion rate was 2.35% , and the top 25% are converting at 5.31% or higher. What are these landing pages doing that the others are not? How to Copywrite for Success in 2023 #2: Landing Pages If possible, avoid having too many landing pages.

Website 52

Website Landing Page Lead Generation Blog 52

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

The Hoth

AUGUST 1, 2023

It’s because the quality content you release to attract customers will establish you as a thought leader in your field, meaning your customers will look to you whenever they need information. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. From Flipboard to Google News, major news outlets are always looking for money and finance-related content.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 102

Content Creator Audience Script Content 102

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Each stage of the funnel requires different types of content to be successful. Social media posts . Blog articles . Webinars .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

MAY 8, 2023

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns.

Copywriter 90

Copywriter Copywriting Brand Awareness Social Media 90

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Boost company visibility or even ameliorate your brand image. Build loyalty.

Blog 55

Blog Blogging Landing Page Lead Generation 55

ProBlogger

SEPTEMBER 27, 2014

You can’t keep posting links to your product pages or sales landing pages and expect people to buy from you. More than 65% of Twitter users are likely to buy from the brands they follow on Twitter. This natural engagement will increase your brand awareness and goodwill, and will also earn you natural followers.

Sales 51

Sales Landing Page Brand Awareness Retail 51

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build Brand Awareness for Your Business. It’s a simple way to convert leads. Convert Your Landing Pages.

Social Media 52

Social Media Sales Media Landing Page 52

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. Here’s an example.

SEO 145

SEO Landing Page Keywords Social Media 145

Content Powered

DECEMBER 16, 2022

Every new keyword you target for your site is a unique chance for Google to rank you highly for a piece of content. This technique fills in gaps in coverage for your site, makes you more of a complete resource rather than a partial resource, and builds more robust brand awareness. Content Can Be Syndicated for More Exposure.

SEO 52

SEO Blog Blogging Social Media 52