Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. Consistently generate leads & conversions The great thing about content is that once it’s published, it will continue generating leads and sales for you for many months to come.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

OCTOBER 8, 2018

Don’t say “engagement” or “brand awareness.” Look at developing areas of the business – or your brand’s goals – for inspiration. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Too many marketers view a published video as set in stone.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Bramework

OCTOBER 26, 2023

Select Content That Reflects Your Brand: As you curate content, choose pieces that align with your blog’s unique voice and style — with articles, videos, or infographics that resonate with your brand’s overall aesthetic and messaging. Check for accurate information, reliable references, and reputable scholars or publishers.

Blogger 52

Blogger Content Social Media Utilities 52

BKA Content

MAY 18, 2023

With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. Guest blogging involves writing guest blog posts that other sites will let you publish on their site. So instead of posting on your own site, you write a post for free for someone else to publish.

Content 52

Content Social Media Editorial Utilities 52

Intergrowth

MARCH 5, 2023

Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products. In exchange, the publisher receives a commission for each click, sale, or sign-up. It works particularly well for niche brands that want to reach a hyper-specific audience. Let’s hop on a call.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Hoth

OCTOBER 19, 2023

In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. For instance, if you try to publish content before conducting keyword research, your SEO efforts won’t get very far. Why is that?

SEO 52

SEO Keywords Engineering Text 52

The Hoth

FEBRUARY 20, 2024

Understanding Topical Authority Whenever websites consistently publish thought-leader-tier content expertly written on a particular topic or subject, Google takes notice – and they begin to build topical authority. Once you’ve figured out the logistics, develop an editorial calendar that plans out several months’ worth of content.

SEO 59

SEO Medical Digital Marketing Keywords 59