Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

MARCH 10, 2021

Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? Introducing music in marketing campaigns can help your brand stick out in the oversaturated virtual crowd. Increase Brand Awareness. Brand awareness has become increasingly challenging. Entertain Your Audience.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Copywriter Collective

OCTOBER 31, 2023

It involves writing content to promote a product, service, or brand to a target audience. A good copywriter crafts messages that resonate with target audiences well enough to generate the required brand awareness. Incorporating storytelling into your brand marketing.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness?

Marketing 109

Marketing Brand Awareness Storytelling Agency 109

Content Hacker

FEBRUARY 27, 2024

But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Through storytelling and behind-the-scenes features, you can paint a vivid picture of your workplace environment. Brand awareness, lead generation, customer engagement, or industry expertise?

Recruitment 40

Recruitment Education Blog Blogging 40

Shorthand Content Marketing

MAY 8, 2022

In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. Almanacks were a very popular type of book in the colonial American times.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

The Hoth

MARCH 14, 2023

As you can gather from those statistics, content does a lot more for your brand than generate more leads & sales. If your goal is to wow and entertain your audience, then fun & engaging video content is the way to go. Like blog posts, videos are highly versatile, as they can inform, educate, entertain, and more.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. 4 Metrics to Track Impact of Content Marketing on Brand Awareness.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign.

Brand 52

Brand Storytelling Banking Social Media 52

Content Hacker

JANUARY 24, 2024

Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands. Table Of Contents: What is Brand Storytelling?

Storytelling 52

Storytelling Brand Construction Social Media 52