Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. Cross-Promote. One explosive method of marketing that some companies use is cross-promotion. Free backlinks. The good kind.

Marketing 143

Marketing Consulting Social Media Banking 143

Smart Blogger

FEBRUARY 13, 2023

To do it successfully, you must: Understand your audience’s needs, problems, and goals Create videos that address their needs at every stage of the sales funnel Promote your videos so they reach your target audience Getting started with video content marketing can be challenging. What publications do they read?

Content Marketing 111

Content Marketing IT Marketing Brand Awareness 111

Smart Blogger

JUNE 2, 2023

Your marketing strategy might include promoting your sneakers on social media platforms popular with environmentally-conscious consumers, collaborating with influencers in the green living space, and creating content that highlights the environmental benefits of your product.

Marketing 94

Marketing Social Media Brand Awareness Retail 94

Buffer

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. Check out our webinar below: Generating quality website traffic Did you know that more than 90 percent of website pages generate no organic search traffic from Google? Prefer video?

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press.

Content 133

Content Brand Awareness Landing Page Brand 133

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Advertising comes into play once they actually recognize your brand. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

MARCH 3, 2023

With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Webinar Webinars provide crazy results.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

The Hoth

FEBRUARY 15, 2023

Once your demo is live (and has been promoted properly), interested users will flock to it to try it out. Building brand awareness is a gigantic part of this, as the more trusted & recognizable you can make your brand, the easier it will be to make your SaaS products stand out from the rest. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Hacker

FEBRUARY 6, 2024

We’ll walk through crafting a strategy that elevates your brand, developing compelling content that makes decision-makers take notice, and ensuring your wisdom reaches far and wide. Maintain Brand Consistency Across All Content Ensure every piece of content reflects the core values and mission statement of your brand.

Marketing 52

Marketing Brand Awareness Social Media Engagement 52

ContentWriters

MARCH 8, 2023

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. Middle-of-funnel content, like webinars and case studies, can help nurture leads and move the prospect closer to a purchase.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Neil Patel

OCTOBER 18, 2021

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Create a Content Promotional Plan.

Content 134

Content Content Creation Social Media Promotion 134

Smart Blogger

JULY 30, 2023

While social media is shiny and exciting, email marketing is still the quiet achiever with some tricks up its sleeve. Benefits of Email Marketing Over Social Media One advantage of an email marketing campaign is that you own your email list. Promotional emails for your products and services.

Marketing 89

Marketing Social Media Copywriter Copywriting 89

Smart Blogger

FEBRUARY 16, 2023

want to receive discounts or sales promotions ( OptinMonster , 2022) 4. 66% of markets generate leads from social media after spending only six hours per week on social media marketing. Social Media Examiner, 2022) Despite shrinking overall marketing budgets, 26.5% …the radio star. growth rate.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Once you’ve got even a small number of email subscribers, you can start building brand awareness with your audience. ” Email marketing has a LOT to do with your blog.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Neil Patel

DECEMBER 13, 2021

After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. While it would be nice to run a brand awareness campaign, many small businesses don’t have the budget to do so. Text Ads on LinkedIn are separate from content that appears on your feed.

Ads 126

Ads Sales Social Media Advertising 126

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Hacker

APRIL 20, 2023

Moreover, offering solutions through informative blog posts or engaging social media posts encourages readers to share the content within their networks, further expanding your reach and driving new leads into your sales cycle. Social media posts. Some effective ToFu content types include: Blog posts. Infographics.

Sales 88

Sales Content Marketing Marketing Content 88

The Hoth

NOVEMBER 30, 2022

Social media posts . Webinars . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . In this scenario, paid ads, social media posts, and blog articles are the most effective types of content for TOFU prospects. .

Marketing 105

Marketing Education Construction Landing Page 105

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Improve Brand Awareness and Exposure. When organizations advertise their conferences and events, they may also include your face, name, and credentials in their promotional content.

Ads 116

Ads Marketing Brand Awareness Education 116

Buffer

DECEMBER 5, 2023

Cross-posting is when you share a piece of content as-is on another social media platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. Are you new to content creation (for social media or in general)? The commonality?

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Smart Blogger

JUNE 6, 2023

At its core, social media influencer marketing is a symbiotic relationship between brands and influential individuals. You might be wondering, “Why should I consider using a social media influencer?” Each influencer has a unique voice and style, allowing your brand to connect with diverse groups.

Marketing 84

Marketing Social Media Collaboration Brand Awareness 84

Smart Blogger

MAY 25, 2023

Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? That’s social media copywriting. Social media copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

ContentWriters

JULY 26, 2023

This could mean engaging on social media, creating informative blog posts, optimizing your website for search engines, or even crafting compelling email newsletters. Social Media as an Organic Marketing Tool Social media isn’t just for cute cat videos and mouthwatering food photos.

Marketing 52

Marketing Social Media Digital Marketing SEO 52

The Hoth

MARCH 14, 2023

With a little optimization & keyword research, your pieces of content will improve your visibility on search engines and social media, which is what you want. If you’re brand-new to the content creation process, don’t fret because we’re here to teach you how to develop a winning content strategy, regardless of your budget.

Content Creation 98

Content Creation Content Social Media Content Creator 98

BKA Content

FEBRUARY 25, 2023

Brand Awareness and Reputation Building An important benefit of online marketing for small businesses is that it helps to build your brand. You have multiple platforms in which to build your brand identity and voice. Promote Your Posts You are not done once the content is written. Otherwise, no one will find it.

Content Marketing 68

Content Marketing Marketing Content Content Creation 68

BKA Content

MAY 18, 2023

They catch the eye of your readers quickly, making them easy to share on social media and quick to read. Some of these ecommerce video ideas include: Product videos How-to Videos Buying Guides Comparison Videos Webinars Product videos are especially popular across social media platforms and websites.

Content 52

Content Social Media Editorial Utilities 52

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Social media posts (sharing updates). Webinars/live streams (hosting events). Do you have that process?

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Kristi Hines

JULY 14, 2021

Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness. Clickbank – The world’s leading performance marketers have been promoting ClickBank products for over 20 years with more than $4 billion in commissions earned.

Blogger 130

Blogger Content Creator Promotion Insurance 130

ContentWriters

JULY 19, 2023

This strategy propels your site to higher rankings in search results, driving brand awareness, traffic, and leads to your site. As you build your brand’s library of search-optimized, high-quality content, you increase your authority and relevance in the eyes of search engines.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Gated content (eBooks, whitepapers, email courses, and webinars). And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales.

Content Marketing 75

Content Marketing Marketing Content Agency 75

The Hoth

AUGUST 1, 2023

Valuable content like infographics, how-to videos, podcasts, whitepapers, and webinars will attract new customers to your website as the fruit did with the squirrel. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Social sharing CTAs. Sales CTAs. What’s that?

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MARCH 30, 2023

However, the flipside of that is that if your ads are poorly targeted, your ads will be shown across social media to people who may not find them relevant, leading to horrible site conversion. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. ” Andy Crestodina , co-founder, CMO, Orbit Media. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. Jason Schemmel , social media manager, Harper Collins Christian Publishing . CMWorld Click To Tweet.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Neil Patel

MARCH 28, 2023

You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. Placement #2.

Ads 145

Ads Landing Page Ad Copy Advertising 145